to remove filtersThe World: Mumbai - DDB launches integrated Indian offering
10 Dec 2004
in January 2005, to strengthen its integrated marketing offer in India. Working with DDB's partner agency
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Claydon Heeley wins Campaign's DM agency award
10 Dec 2004 | by Staff,
of their target markets, with the quirky and beautifully executed work which is fast becoming Claydon Heeley ... inimitable success rate at every award ceremony from Cannes to the Direct Marketing Association Awards ...
Electronic Arts begins direct marketing hunt
10 Dec 2004
marketing agency....marketing programme. The account is currently split between a number of small, specialist agencies ... EA Games and EA Sports divisions. EA Games dominates the global games market with a 27 per cent market share in the US and a 26 per cent share across Europe. Last year, the company's 27 titles sold ...
Top Performers of 2004: Advertiser of the Year - Tesco
10 Dec 2004
marketing to become Britain's biggest supermarket....advertising under Tim Mason, its marketing operations director, that it should be named Advertiser of the Year ... decisions and a well-executed programme of integrated communications, it is now snapping at Orange's heels in the race to lead the UK mobile phone market. And, like Tesco, O2 is also showing that building a brand ...
Movers: Appointment at Future Publishing
10 Dec 2004
Richard Schofield has been hired as Future Publishing's new head of marketing. Schofield has spent
'World's first global beer' hunts agency
10 Dec 2004 | by John Tylee
in the fragmented beer market....the brand will be attractive to other markets and particularly to younger drinkers, who can identify ... market is currently highly fragmented. Even Bud Light, the best-selling brand, has barely 3 per cent of the global market. "The world beer market is still made up of lots of local brands," an insider said. "Now ...
Agencies line up as BSkyB reviews DM
10 Dec 2004
BSkyB is reviewing its £23 million direct marketing account as it tries to meet ambitious new...will participate in the pitch in January. Richard Draper, BSkyB's customer marketing director, is overseeing ...
The World: Ikea: chucking out the chintz around the world
10 Dec 2004 | by Lucy Aitken
their market....collection of smaller agencies to look after local stores. Bill Agee, Ikea's external marketing communications manager based in Helsingborg, Sweden, says Ikea's attitude toward marketing is constantly evolving ... advertising in individual markets. Ikea has traditionally worked with small, independent creative agencies ...
Top Performers of 2004: Medium of the Year - The Independent
10 Dec 2004
to the quality newspaper market as a whole....a place at the forefront of innovation in the national newspaper market, you'd have been met with a ... as anything we had seen in the newspaper market, featuring wonderfully etched production values and superb ... in the newspaper market. True, the 80s saw the increasing use of colour in news sections and the development ...
Hotline: Red Cell Response launches website
10 Dec 2004
Red Cell Response has launched a website aimed at celebrating creativity in direct marketing
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
