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. Technological developments mean multimedia campaigns can be adapted and distributed across international markets ... London a Surf brief for the African market. And the agency that once produced such spellbinding work ... for the Latin American markets, including Dolce Gabbana, Giorgio Armani, Surf, Bell's whisky and Baileys ...
WINNER Title: Nike Freestyle Media agency: MindShare Media director: James Ledger Account director: Malcolm Russell Creative agency: Wieden Kennedy Marketing director: Benj Fearn Client: Nike Brand/product: Freestyle Media/brand manager: Dan Alder A series of TV commercials ...
WINNER Title: Nike Freestyle Media agency: MindShare Media director: James Ledger Account director: Malcolm Russell Creative agency: Wieden Kennedy Marketing director: Benj Fearn Client: Nike Brand/product: Freestyle Media brand manager: Dan Alder What began life as a series of TV ...
, that makes the recent efforts of the Milk Marketing Board look distinctly past the sell-by date. Following ... of communications, Teresa Zompetti, marketing director, Lottomatica Brief: Capture the joy of a win ...
holds 25 per cent of the watch market and its watches are sold at more than 15,000 retailers worldwide ...
, its no-pitch policy and the integrity of its founders - symbolised by a black-sheep logo and a ... ." Cindy Gallop, the former chief executive and the recently anointed chairman and group chief marketing ... -president, marketing, says. "From a planning point of view, it's very strong. It launched us into the 21st century ...
Media had since won the business across 13 continental markets and now loses the account. Avery Baker, Tommy Hilfiger's senior vice-president, marketing and communications, said: "The newly developed media ...
times ahead of the market. This campaign was mirrored at point of sale and paid for itself five times ...
, will run simultaneously. CREDITS Project: Oxo cubes Client: Tim Perman, marketing director, Campbell ... , but in different surroundings. The spots aim to convince a notoriously cynical target market that Radio 1's new ... Wood, marketing manager, BBC Radio 1 Brief: Alert listeners to Radio 1's post-7pm schedule Creative ...
. CREDITS Client: Martin F. Waechter, chief marketing officer, Shangri-La Hotels Resorts Project ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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