The World: Guangzhou - MEC wins $40m Chinese Wrigley business
10 Dec 2004
MEC has beaten OMD to the market-leading Wrigley chewing gum account in China. The business
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'World's first global beer' hunts agency
10 Dec 2004 | by John Tylee
in the fragmented beer market....the brand will be attractive to other markets and particularly to younger drinkers, who can identify ... market is currently highly fragmented. Even Bud Light, the best-selling brand, has barely 3 per cent of the global market. "The world beer market is still made up of lots of local brands," an insider said. "Now ...
Hotline: Suspension at Allied Domecq unlikely to affect agency relationships
10 Dec 2004
The suspension of Kim Manley, Allied Domecq's chief marketing officer, during an investigation
Top Performers of 2004: Agency of the Year - BBH
10 Dec 2004
roared up the rankings to become an established player in just three years, building an integrated agency ... and creative director of TBWA\London, puts it: "We have a lot to learn from them in terms of integrity ... . Just as Abbott Mead Vickers showed in the 90s that operating with decency and integrity and running a ...
The Work: New Campaigns - UK
10 Dec 2004
ONE TO LOOK OUT FOR - John Smith's - DJ Project: DJ Client: Munnawar Chishty, marketing ... THE FESTIVITIES BEGIN Project: Let the festivities begin Client: Sarah Warby, marketing manager, Foster ... Project: Launch campaign Client: Tara Macdonald, marketing manager, Glenmorangie Brief: Launch a vodka ...
Top Performers of 2004: Media Agency of the Year - MindShare
10 Dec 2004
integrated House of Media proposition to deliver tangible client benefits. Evidence that the MindShare ... was created to oversee ways of integrating the considerable buying clout of WPP's media assets and, as one ...
Top Performers of 2004: International Media Network of the Year - MindShare
10 Dec 2004
business, and retained American Express across all markets. Local business wins included Diageo in Latin ... for brands wishing to carry out localised marketing. MindShare India also developed Print Passion, a planning ... " - a representative from each market acts as a central point of communication for their country as part ...
Naked Australia wins Coca-Cola media task
10 Dec 2004
and is increasing its marketing spend by $400 million. It is looking to replicate the success of its 70s "I'd like ...
Top Performers of 2004: International Creative Network of the Year - BBH
10 Dec 2004
. Technological developments mean multimedia campaigns can be adapted and distributed across international markets ... London a Surf brief for the African market. And the agency that once produced such spellbinding work ... for the Latin American markets, including Dolce Gabbana, Giorgio Armani, Surf, Bell's whisky and Baileys ...
The Work: Private View
10 Dec 2004
Project: Loot relaunch Client: Jo Earl, marketing director, Loot Brief: Support the Loot relaunch ... : "Breeze" Client: Mark Sandys, marketing manager, Gordon's Gin Brief: Demonstrate that Gordon's is a ... Project: I'm a Celebrity ... Get Me Out Of Here! sponsorship Client: Sam Turnbull, marketing director ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
