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, Lord Currie. January 2004: David Connolly, the airtime market adjudicator appointed to oversee Contract...joint discount deal for a group of clients - throws the airtime market into turmoil just as ITV begins ...
Project: Loot relaunch Client: Jo Earl, marketing director, Loot Brief: Support the Loot relaunch ... : "Breeze" Client: Mark Sandys, marketing manager, Gordon's Gin Brief: Demonstrate that Gordon's is a ... Project: I'm a Celebrity ... Get Me Out Of Here! sponsorship Client: Sam Turnbull, marketing director ...
Is the EC right to be concerned about agency networks dominating the market, Glen Mutel asks....'s hard to argue that, in their pursuit of growth, agencies are moving towards market dominance ... acquires too great a share of the market, its rivals may not be able to compete. Client choice would ... to be particularly concerned about the German market, where, if the deal were allowed, WPP would own three ...
postcards Client: Mary Newcombe, head of marketing, Skoda UK Brief: Follow up new Octavia prospects who ... focused on the car's points of difference in a crowded and homogenous market. Launched in 1996 ... : Sharon Annette, marketing manager, Scottish Courage Brief: Position Kronenbourg 1664 as the smart ...
- as the AAI survey highlights - in almost every key market around the world there are thriving independent ... 's Mother and BBH or Portland's Wieden Kennedy - growing beyond their key markets, the notion of a WPP (or ... market. But combining media clout is generally considered to be to the benefit of clients and does ...
,they were the perfect vehicle for the message," Minnie Moll, HHCL/Red Cell's marketing director, says ...
LONDON - The Department of Work and Pensions is talking to agencies about an integrated brief...will be for direct marketing to make companies aware of their obligations to disabled employees. The campaign will be the second phase of marketing activity as part of the government's bid to encourage the employment ...
The Department of Work and Pensions is talking to agencies about an integrated brief to raise...will be for direct marketing to make companies aware of their obligations to disabled employees. The campaign will be the second phase of marketing activity as part of the Government's bid to encourage the employment ...
Coke's agencies to find new marketing solutions that go beyond the tired-old 30-second TV commercial ... an extra $400 million a year in marketing spend to turnaround falling sales. The truth is that in taking ... it markets to consumers. Lafley is looking for 40 innovative strategies worldwide that could provide P G ...
: Peter Hope, integrated marketing manager, Vauxhall Brief: Launch the new Tigra Creative agency: Lowe ... ONE TO LOOK OUT FOR - GORDON'S GIN - BREEZE Project: Breeze Client: Mark Sandys, marketing ... -by-numbers-themed television campaign to help cement the market-leading position of its Gordon's Gin brand in the UK. Gordon ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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