13 Dec 2004
| by Staff,
marketing agency....The company is seeking a direct agency with strong digital credentials to develop a relationship marketing programme. The account is currently split between a number of small, specialist agencies ...
Games and EA Sports divisions.
EA Games dominates the global games market with a 27% market share n ...
10 Dec 2004
| by Staff,
LONDON - BSkyB is reviewing its £23m direct marketing account as it tries to meet ambitious new...Draper, BSkyB's customer marketing director, is overseeing the review.
If you have an opinion ...
10 Dec 2004
. The films subtly integrate items available on the Amazon.com website, and each focuses on a different ...
: Launch campaign
Client: Gia Acitelli, sales and marketing manager,Virgin Atlantic
Airways
Brief ...
BETTING - FINLAND
Project: Live betting
Client: Ari Tuuli, marketing director, Vekkaus Oy
Brief: n ...
10 Dec 2004
holds the monopoly it once did on the profitable music-television niche market. Indeed, Sky Media now ...
as a whole should be marketed. On top of this, he has years of experience and knows his market inside ...
brand values - he's open, honest, has got integrity and is innovative," Curtis testifies. It is likely ...
10 Dec 2004
ONE TO LOOK OUT FOR - John Smith's - DJ
Project: DJ
Client: Munnawar Chishty, marketing ...
THE FESTIVITIES BEGIN
Project: Let the festivities begin
Client: Sarah Warby, marketing manager, Foster ...
Project: Launch campaign
Client: Tara Macdonald, marketing manager, Glenmorangie
Brief: Launch a vodka ...
10 Dec 2004
| by Jeremy Lee
-largest record company. The merged operation controls about 23 per cent of the global record market, with a ...
10 Dec 2004
to fulfilling Fiorina's ambitions.
Spending an eye-watering $600 million across more than 90 markets ...
in the key markets Germany, Japan, Korea, France, the UK and the US this year shows HP's advertising has ...
different names with different consumer values in different markets: a run-of-the-mill high-street bank ...
10 Dec 2004
, marketing director, Guardian Newspapers
"There are a number of issues which in my view prove it's a ...
09 Dec 2004
| by Emma Barns,
to boost annual savings to £320m in the next three years, up to 5,000 jobs will go. The marketing ...
03 Dec 2004
-Pacific and Europe to provide integrated advertising, marketing and cross-promotional opportunities for agencies