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Electronic Arts embarks on hunt for direct agency

marketing agency....The company is seeking a direct agency with strong digital credentials to develop a relationship marketing programme. The account is currently split between a number of small, specialist agencies ... Games and EA Sports divisions. EA Games dominates the global games market with a 27% market share n ...

Agencies line up as BSkyB reviews growing business

LONDON - BSkyB is reviewing its £23m direct marketing account as it tries to meet ambitious new...Draper, BSkyB's customer marketing director, is overseeing the review. If you have an opinion ...

The Work: New Campaigns - The World

. The films subtly integrate items available on the Amazon.com website, and each focuses on a different ... : Launch campaign Client: Gia Acitelli, sales and marketing manager,Virgin Atlantic Airways Brief ... BETTING - FINLAND Project: Live betting Client: Ari Tuuli, marketing director, Vekkaus Oy Brief: n ...

Media Headliner: Competitive but engaging: the new man at VBS

holds the monopoly it once did on the profitable music-television niche market. Indeed, Sky Media now ... as a whole should be marketed. On top of this, he has years of experience and knows his market inside ... brand values - he's open, honest, has got integrity and is innovative," Curtis testifies. It is likely ...

The Work: New Campaigns - UK

ONE TO LOOK OUT FOR - John Smith's - DJ Project: DJ Client: Munnawar Chishty, marketing ... THE FESTIVITIES BEGIN Project: Let the festivities begin Client: Sarah Warby, marketing manager, Foster ... Project: Launch campaign Client: Tara Macdonald, marketing manager, Glenmorangie Brief: Launch a vodka ...

Sony BMG reviews £8m media brief

-largest record company. The merged operation controls about 23 per cent of the global record market, with a ...

Top Performers of 2004: International Advertiser of the Year - HP

to fulfilling Fiorina's ambitions. Spending an eye-watering $600 million across more than 90 markets ... in the key markets Germany, Japan, Korea, France, the UK and the US this year shows HP's advertising has ... different names with different consumer values in different markets: a run-of-the-mill high-street bank ...

Close-Up: Live Issue - Going live: advertising's latest trend?

, marketing director, Guardian Newspapers "There are a number of issues which in my view prove it's a ...

Thompson's BBC review sees Eve magazine up for sale

to boost annual savings to £320m in the next three years, up to 5,000 jobs will go. The marketing ...

Media: National Geographic Channel's advertising sales team appointed

-Pacific and Europe to provide integrated advertising, marketing and cross-promotional opportunities for agencies

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.