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marketing to become Britain's biggest supermarket....advertising under Tim Mason, its marketing operations director, that it should be named Advertiser of the Year ... decisions and a well-executed programme of integrated communications, it is now snapping at Orange's heels in the race to lead the UK mobile phone market. And, like Tesco, O2 is also showing that building a brand ...
their market....collection of smaller agencies to look after local stores. Bill Agee, Ikea's external marketing communications manager based in Helsingborg, Sweden, says Ikea's attitude toward marketing is constantly evolving ... advertising in individual markets. Ikea has traditionally worked with small, independent creative agencies ...
, the manager of marketing at TK Maxx, said: "Naked's strategic reputation is unrivalled." ...
Russia is the fastest-growing market in the global ad industry; in 2003, the Russian economy grew ... of international brands from trying to break into the market. And with these global brands, international ... local talent will lead to a market that will compete with Western Europe. And, yes, not too long from ...
it has to be very careful it doesn't abuse its market dominance. Anyone who starts abusing their power ...
: Peter Hope, integrated marketing manager, Vauxhall Brief: Launch the new Tigra Creative agency: Lowe ... ONE TO LOOK OUT FOR - GORDON'S GIN - BREEZE Project: Breeze Client: Mark Sandys, marketing ... -by-numbers-themed television campaign to help cement the market-leading position of its Gordon's Gin brand in the UK. Gordon ...
on the market leader, Carphone Warehouse. However, with the departure of the Phones 4U marketing director, Paul Hamburger, and half of the senior marketing team earlier this autumn, the campaign is in jeopardy ... that Jim Slater, the former Sunderland FC sales and marketing director, had been appointed as its marketing ...
WINNER Title: H M Media agency: Universal McCann Media director: Judith Plastow Account director: Phillipa Blitz Marketing director: Ulrika Brunnberg Client: H M Brand/product: H M Divided range Media/brand manager: Fiona McElwain Fifties rockers were the fashion inspiration of the moment ...
the size of the low-carb market in the UK. (A shameless plug, I know, but as it's good news, it'll probably ... these ads were actually quite clever. Good understanding of the target market, strong focus on product ... Project: Woolworths Client: Mark Trinder, head of marketing communications, Woolworths Brief: Showcase ...
marketing director Brief: Launch Vodafone 3G Live! Creative agency: J. Walter Thompson Writers ... customers, the company commands a 25.2 per cent share of the market, just 0.1 per cent more than Orange ... STORIES CREDITS Project: Christmas stories Client: Laurence Cante, direct marketing manager ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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