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Electronic Arts embarks on hunt for direct agency

marketing agency....The company is seeking a direct agency with strong digital credentials to develop a relationship marketing programme. The account is currently split between a number of small, specialist agencies ... Games and EA Sports divisions. EA Games dominates the global games market with a 27% market share n ...

Electronic Arts begins direct marketing hunt

marketing agency....marketing programme. The account is currently split between a number of small, specialist agencies ... EA Games and EA Sports divisions. EA Games dominates the global games market with a 27 per cent market share in the US and a 26 per cent share across Europe. Last year, the company's 27 titles sold ...

Top Performers of 2004: Agency of the Year - BBH

roared up the rankings to become an established player in just three years, building an integrated agency ... and creative director of TBWA\London, puts it: "We have a lot to learn from them in terms of integrity ... . Just as Abbott Mead Vickers showed in the 90s that operating with decency and integrity and running a ...

Top Performers of 2004: International Media Network of the Year - MindShare

business, and retained American Express across all markets. Local business wins included Diageo in Latin ... for brands wishing to carry out localised marketing. MindShare India also developed Print Passion, a planning ... " - a representative from each market acts as a central point of communication for their country as part ...

The Work: Private View

Duncan, UK marketing director, Sony Brief: Demonstrate PlayStation is unexpected fun for everyone ... Project: New neighbours Client: Anne Hollamby, head of marketing, Bendicks Brief: Create awareness ...

The Work: New Campaigns - The World

Corcoy, director of marketing, Prisma Publicaciones Brief: Reposition Interiores as a magazine ... Project: Race for life Clients: Jean Chavel, director; Farah Tisseau, marketing communication director ... , marketing specialist, Nokia New Zealand Brief: Show the megapixel camera on the Nokia 7610 Creative ...

Close-Up: D&AD Annual has the hits but misses so much

Marketing. The implication, of course, is that there are good years and there are bad years for work. It ...

Phones 4U to return to price promotion

on the market leader, Carphone Warehouse. However, with the departure of the Phones 4U marketing director, Paul Hamburger, and half of the senior marketing team earlier this autumn, the campaign is in jeopardy ... that Jim Slater, the former Sunderland FC sales and marketing director, had been appointed as its marketing ...

BT plots £100m consolidation

to submit joint tenders for its £100 million-plus combined creative, direct marketing and media accounts ... wishes on to the BT marketing director, Tim Evans. It is understood that the agencies on BT's roster have ... to underpin its entire creative offering with a single coherent, unified marketing strategy. BT currently ...

BT plots £100m consolidation across agency roster

companies to submit joint tenders for its £100m-plus combined creative, direct marketing and media accounts....his wishes on to the BT marketing director, Tim Evans. It is understood that the agencies on BT ... 's ability to underpin its entire creative offering with a single coherent, unified marketing strategy. BT ... independent on a media roster that includes ZenithOptimedia and Starcom MediaVest. BT's £27m direct marketing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.