13 Dec 2004
| by Staff,
marketing agency....The company is seeking a direct agency with strong digital credentials to develop a relationship marketing programme. The account is currently split between a number of small, specialist agencies ...
Games and EA Sports divisions.
EA Games dominates the global games market with a 27% market share n ...
10 Dec 2004
marketing agency....marketing programme. The account is currently split between a number of small, specialist agencies ...
EA Games and EA Sports divisions.
EA Games dominates the global games market with a 27 per cent market share in the US and a 26 per cent share across Europe.
Last year, the company's 27 titles sold ...
10 Dec 2004
roared up the rankings to become an established player in just three years, building an integrated agency ...
and creative director of TBWA\London, puts it: "We have a lot to learn from them in terms of integrity ...
.
Just as Abbott Mead Vickers showed in the 90s that operating with decency and integrity and running a ...
10 Dec 2004
business, and retained American Express across all markets.
Local business wins included Diageo in Latin ...
for brands wishing to carry out localised marketing. MindShare India also developed Print Passion, a planning ...
" - a representative from each market acts as a central point of communication for their country as part ...
03 Dec 2004
Duncan, UK marketing director, Sony
Brief: Demonstrate PlayStation is unexpected fun for everyone ...
Project: New neighbours
Client: Anne Hollamby, head of marketing, Bendicks
Brief: Create awareness ...
03 Dec 2004
Corcoy, director of marketing, Prisma Publicaciones
Brief: Reposition Interiores as a magazine ...
Project: Race for life
Clients: Jean Chavel, director; Farah Tisseau, marketing communication
director ...
, marketing specialist, Nokia New Zealand
Brief: Show the megapixel camera on the Nokia 7610
Creative ...
03 Dec 2004
Marketing.
The implication, of course, is that there are good years and there are bad years for work. It ...
26 Nov 2004
on the market leader, Carphone Warehouse.
However, with the departure of the Phones 4U marketing director, Paul Hamburger, and half of the senior marketing team earlier this autumn, the campaign is in jeopardy ...
that Jim Slater, the former Sunderland FC sales and marketing director, had been appointed as its marketing ...
26 Nov 2004
| by Glen Mutel
to submit joint tenders for its £100 million-plus combined creative, direct marketing and media accounts ...
wishes on to the BT marketing director, Tim Evans. It is understood that the agencies on BT's roster have ...
to underpin its entire creative offering with a single coherent, unified marketing strategy.
BT currently ...
25 Nov 2004
| by Glen Mutel,
companies to submit joint tenders for its £100m-plus combined creative, direct marketing and media accounts....his wishes on to the BT marketing director, Tim Evans. It is understood that the agencies on BT ...
's ability to underpin its entire creative offering with a single coherent, unified marketing strategy.
BT ...
independent on a media roster that includes ZenithOptimedia and Starcom MediaVest. BT's £27m direct marketing ...