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Electronic Arts embarks on hunt for direct agency

marketing agency....The company is seeking a direct agency with strong digital credentials to develop a relationship marketing programme. The account is currently split between a number of small, specialist agencies ... Games and EA Sports divisions. EA Games dominates the global games market with a 27% market share n ...

Electronic Arts begins direct marketing hunt

marketing agency....marketing programme. The account is currently split between a number of small, specialist agencies ... EA Games and EA Sports divisions. EA Games dominates the global games market with a 27 per cent market share in the US and a 26 per cent share across Europe. Last year, the company's 27 titles sold ...

The Work: New Campaigns - The World

. The films subtly integrate items available on the Amazon.com website, and each focuses on a different ... : Launch campaign Client: Gia Acitelli, sales and marketing manager,Virgin Atlantic Airways Brief ... BETTING - FINLAND Project: Live betting Client: Ari Tuuli, marketing director, Vekkaus Oy Brief: n ...

The Work: New Campaigns - UK

ONE TO LOOK OUT FOR - John Smith's - DJ Project: DJ Client: Munnawar Chishty, marketing ... THE FESTIVITIES BEGIN Project: Let the festivities begin Client: Sarah Warby, marketing manager, Foster ... Project: Launch campaign Client: Tara Macdonald, marketing manager, Glenmorangie Brief: Launch a vodka ...

Hotline: Powergen selects Publicis Dialog

Powergen has selected Publicis Dialog to handle its £10 million direct marketing account

World: Analysis - Lubars has vision of BBDO as the best agency in New York

dealing with the sheer size of the place, clients, budgets and egos. Plus, finding a way to integrate ...

Havas on alert as Intel holds pitch for £168m global brief

and marketing group at Intel. Kim joins from Samsung, where he was the executive vice-president and head of global marketing and new-business development. While at Samsung, Kim initiated the company's global ...

Media agencies line up for £9m Powergen

direct and digital marketing accounts, both of which are held by the below-the-line agency Miller ...

Marketing by Music: Jingles in the jungle

You have found the perfect track for your ad, so now comes the hard part - getting permission to use it.

Close-Up: Live Issue - No sign of slowdown in turnover of top marketers

the headlines last week when he exited as the worldwide director of marketing and strategy at Thames Water, a...upheaval recently as their respective marketing directors - Jeremy Dale, Andy Duncan, Amanda Mackenzie ... and how much does it damage a brand's consistency? Each time a marketer moves, uncertainty is felt ... new-business directors. They pour over Ammo, a weekly list of outgoing marketers, in search of fresh ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.