of Aegis, said: "The market leadership success of the Carat network has been built on a foundation of continuing innovation. Carat has, particularly over the last number of years, led the market in both product ...
the streets of New York city. Even in Europe there are gaps including two markets - Germany and the UK ... International has struck. According to Toby Constantine, the company's vice-president for global marketing ... of the flexible, multi-market deals. Last year, BA ran a pan-European campaign to encourage flights to London ...
Q: Dear JB, the clients at my ostensibly integrated agency will happily approve TV and posters...A: Let's have a beady look at this word direct. If direct marketing is distinguished by being direct, what's all that TV and poster stuff supposed to be? Indirect? Tangential? Elliptical? Allusive ... 't laugh. Like the direct marketer, he has nowhere to hide. It is this splendid, immediate, unarguable ...
director, David Haines. The post will see him installed above Vodafone's global marketing communications ... across both the creative agency and client arenas, includes stints as the global head of marketing and latterly the European marketing director for Coca-Cola. Before being offered the role at CIA, he ...
with multiple ethnicities within their borders, are often treated as a single market, particularly by multinational advertisers. With ads in some countries requiring indigenous talent and other markets less than ...
the huge date on cross-tracks. I'd been ambushed by a great integrated idea. My form is in the post, honest
on advertising, marketing and entertainment projects....As well as working with Miramax on its ads and marketing support for films, Mother hopes to gain a foothold in Hollywood by giving Miramax first refusal on its ideas for films or TV shows. Mother ... -chairman of Miramax, said: "This unprecedented deal gives us access to marketing strategies as well as ideas for new ...
Can a new marketing initiative convince national advertisers to use more regional press? Alasdair..., though, various generic marketing initiatives have tended to fall on deaf ears within West End agencies ... breath of fresh air last year and who, in marketing the medium, wants to move beyond "statements ... of national advertising manager to talk directly to advertising agencies. Collier, the marketing director ...
global trade advertising, direct marketing and promotional business.
Christian Aid has appointed Whitewater as its direct marketing agency following a four-way pitch
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters