on the board of Barb and was its member on the new television marketing body. A spokesman said ...
to handle its estimated £10m account, only a year after turning its back on above-the-line marketing....Last July, the company ended its relationship with M&C Saatchi and its sister direct marketing agency Lida as part of a strategy to refocus its marketing budget on low-cost advertising and direct mail. Briefs have since been divided between an in-house team and the artwork and photography supplier ...
marketing and e-commerce, has overall responsibility for the review. An A&L spokeswoman confirmed: "We ...
the World Heritage area. Ian Bohn, sales and marketing director of Megaposter, said: "We prefer to work ...
Its turnover was up 11% to £46m for the six months to the end of June, following growth in the outdoor market and a cost-cutting programme at Maiden. Maiden said that it expected its fortunes ... results for the first half reflect the growth in the outdoor market, an increase in its own revenues ...
for Getlippy.com, its younger and edgier sister site. Emma McLaughlin, the marketing manager of Handbag ...
LONDON - Ford has launched a direct marketing campaign for its Fusion model in the style of a
separately because of the specialist nature of the breakfast market. Mick Desmond, the chief executive ...
LONDON – Draft London has been awarded the direct marketing brief for the Teacher Training Agency...Draft triumphed against five undisclosed agencies following a statutory review, which kicked off in March. The agency has been tasked with providing direct marketing materials to support the TTA's above-the line work, which is handled by DDB London. The direct campaign will target people who hold degrees ...
LONDON - The IPA has launched its rival to the Direct Marketing Association's code of practice...The IPA's Direct Marketing Charter, which outlines what it believes is DM best practice, aims to encourage the most professional use of direct among its members. In 2002, the IPA approached the DMA, proposing they join forces as part of its "big tent" initiative. However, the DMA rejected the proposal ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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