Media: IPC Advertising appoints Lynne Springett
09 Dec 2005
IPC Advertising has appointed Lynne Springett as the head of IPC SouthBank ad marketing. Springett
Its strength in capturing new business, its consolidation in global markets and its continuing...that barely existed in various key markets to a global powerhouse that has grown to become the largest media ... and a 9.5 per cent market share - making it the world's biggest media network. Much of 2005's strong ... of media and technology in the US and ten other markets. Other prominent research programmes included its ...
IPC Advertising has appointed Lynne Springett as the head of IPC SouthBank ad marketing. Springett
the challenge with innovative programming and marketing....You'd be hard-pushed to find an article on the terrestrial TV advertising market these days ... to a debilitating fragmentation of the market for what have traditionally been the major players ... to the challenge. Channel 4 has used programming, innovation and marketing to combat the excruciating pressure ...
. The work will initially run locally but Naked will help other European markets towards a consistent
perspective. They know I'll not be coming to them with a big marketing idea." A symbol of the kind ... the accountancy scandal surfaced, suggests complacency and a changing market bought IPG's shortcomings ... bursts and the market goes south and becomes a lot more competitive, a lot of difficult issues come ...
markets) and the wryly written ZenithOptimedia on TV book, have created untold PR and exposure to global ... at the agency) for a new role as the futures director at WPP's Group M. The aim is to create market-leading research and publications for Group M that will span the entire marketing services world. As one agency ...
"It should be no surprise to watch the Telegraph become the embarrassing dancing father, attempting to imitate the mid-market leader - as so cruelly captured as Private Eye's Maily Telegraph." - Hugo Drayton, the former managing director of Telegraph Group, puts the boot into his former employer ...
Daly, who was the global chief executive of WPP's Maxus media network, has been recruited by Iain Jacob, Starcom's new chief executive for EMEA. His role will be to work with Jacob on developing the network, taking responsibility for some key markets and its diversification into areas such as digital ...
Donaldson, who was previously the head of sales research at BBC World, will be responsible for developing industry research initiatives and working closely with agencies and advertisers on the benefits of regional press. Reporting to Robert Ray, the Newspaper Society's marketing director, Donaldson will take ...
will enter the market and begin taking the consolidation game to them. Meanwhile, they must worry that DMGT ...
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