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Ogilvy launches integrated group structure

02 Dec 2005 | by Noel Bussey

Gary Leih, Ogilvy's chairman, is instigating a restructure of the agency group that will see Ogilvy's 11 agencies united under one management team.

Ogilvy launches integrated group structure

01 Dec 2005 | by By Noel Bussey

LONDON - Gary Leih, Ogilvy's chairman, is instigating a restructure of the agency group that will see Ogilvy's 11 agencies united under one management team.

Hotline: Kimberly-Clark awards OgilvyOne their direct marketing task

25 Nov 2005

Kimberly-Clark has awarded OgilvyOne the direct marketing task for the relaunch of its DryNites children's pyjama pants. The agency beat Code, the incumbent, to the business.

The Guardian ditches Claydon Heeley as it takes direct marketing in-house

25 Nov 2005

The Guardian is parting company with Claydon Heeley Jones Mason as part of a move to bring its direct marketing, sales promotion and ambient work in-house from 1 January.

Media: Strategy Analysis - Marketing a hatchback as an album

11 Nov 2005

Brand: AYGO by Toyota Brief: Introduce the AYGO to a new audience for Toyota Target audience: Wannabes - aspiring "style leaders" in their twenties and thirties Budget: Undisclosed AGENCIES Media planning: Lindsey Parnell and Rik Moore, ZenithOptimedia Creative: Clemmow Hornby Inge, Miller Bainbridge...

Media: The Financial Times appoints new marketing director

04 Nov 2005

The Financial Times has appointed Frances Brindle as its new marketing director for Europe, the Middle East and Africa. She will be responsible for advertising, direct marketing, customer services and trade marketing. Separately, Adrian Clarke, who is currently the director of the FT Funds Business,...

Piat d'Or hires Craik Jones for relationship marketing

28 Oct 2005 | by by Claire Billings

LONDON - Craik Jones Watson Mitchell Voelkel has strengthened its relationship with Diageo by winning the brief to handle the wine brand Piat d'Or's first customer relationship marketing activity.

Media: Kerrang! 105.2 launches marketing campaign

28 Oct 2005

Kerrang! 105.2, the Emap-owned West Midlands radio station, is launching a marketing campaign to promote its playlist. The poster campaign, through ODD Creative, aims to dispel the myth that Kerrang! only plays thrash metal.

Media: Kerrang! 105.2 launches marketing campaign

28 Oct 2005

Kerrang! 105.2, the Emap-owned West Midlands radio station, is launching a marketing campaign to promote its playlist. The poster campaign, through ODD Creative, aims to dispel the myth that Kerrang! only plays thrash metal.

Piat d'Or hires Craik Jones for relationship marketing

28 Oct 2005 | by Claire Billings

Craik Jones Watson Mitchell Voelkel has strengthened its relationship with Diageo by winning the brief to handle the wine brand Piat d'Or's first customer relationship marketing activity.

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