09 Dec 2005
| by by Claire Billings
LONDON - Morgan Stanley is preparing to move its £20m direct marketing account out of Tequila...annual UK direct marketing spend in 2004.
Morgan Stanley entered the UK credit-card market in 1999 ...
09 Dec 2005
| by Claire Billings
Morgan Stanley is preparing to move its £20 million direct marketing account out of Tequila...direct marketing spend in 2004. Morgan Stanley entered the UK credit-card market in 1999 with a £10 ...
02 Dec 2005
| by Kate Nicholson
words that give opposing perspectives. Peter Stringham, the group general manager of marketing at HSBC ...
and the products and services HSBC offers. Chris Clark, the head of marketing planning at HSBC, disagrees. He ...
be applied to all sorts
of different financial products and services. "We have integrated the
campaign way ...
02 Dec 2005
| by Ian Darby
to take action against the search
giant. The IPA's Digital Marketing Group will meet on Monday ...
on the grounds
that Google is abusing its dominant market position. Google controls
around 40 per cent ...
's
Digital Marketing Group and managing director of Profero. The trade body has said the move will enable ...
25 Nov 2005
The global marketing services venture launched by the St Luke's founder, Andy Law, has established
25 Nov 2005
of marketing, Radio 1
Brief: Attract non-listeners to Radio 1
Agency: Fallon
Writer: Sam Heath
Art director ...
: National Adoption Week
Client: Harvey Gallagher, director of marketing and communcations, BAAF
Brief: Raise ...
6. SAMARITANS
Project: Life goes on
Client: Emma Smith, senior direct marketing officer, Samaritans ...
18 Nov 2005
The pitch will be run by Margaret Georgiadis, Discover's chief marketing
officer, who joined the company from McKinsey & Co in September last
year. The incumbent, Goodby Silverstein & Partners, resigned the business in
order to pitch for the Visa USA account, which was won by TBWA\Chiat\Day
this week ...
18 Nov 2005
| by Tim Mellors, president and chief creative officer, Grey
Worldwide, North America
5 HINDUSTAN TIMES
Project: Plant more trees
Client: Anand Bhardwaj, vice-president, marketing, HT ...
, head of marketing; Carly Loder, senior
advertising manager, BT Financial Group
Brief: Modernise BT ...
18 Nov 2005
will Barclays do next? It's a
question that is still being asked in marketing circles but, given its
haphazard ...
marketing manager, Barclays
Brief: Online advertising campaign to promote the launch of the new
Barclays ...
: Rita Broe, head of marketing, MasterCard UK
Brief: Create a Christmas "priceless" campaign to run ...