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Morgan Stanley to call £20m DM pitch

LONDON - Morgan Stanley is preparing to move its £20m direct marketing account out of Tequila...annual UK direct marketing spend in 2004. Morgan Stanley entered the UK credit-card market in 1999 ...

Morgan Stanley to call £20m DM pitch

Morgan Stanley is preparing to move its £20 million direct marketing account out of Tequila...direct marketing spend in 2004. Morgan Stanley entered the UK credit-card market in 1999 with a £10 ...

The World: HSBC aims to appear global yet approachable

words that give opposing perspectives. Peter Stringham, the group general manager of marketing at HSBC ... and the products and services HSBC offers. Chris Clark, the head of marketing planning at HSBC, disagrees. He ... be applied to all sorts of different financial products and services. "We have integrated the campaign way ...

IPA prepares to take on Google

to take action against the search giant. The IPA's Digital Marketing Group will meet on Monday ... on the grounds that Google is abusing its dominant market position. Google controls around 40 per cent ... 's Digital Marketing Group and managing director of Profero. The trade body has said the move will enable ...

Andy Law opens London operation

The global marketing services venture launched by the St Luke's founder, Andy Law, has established

The Work: Private View

of marketing, Radio 1 Brief: Attract non-listeners to Radio 1 Agency: Fallon Writer: Sam Heath Art director ... : National Adoption Week Client: Harvey Gallagher, director of marketing and communcations, BAAF Brief: Raise ... 6. SAMARITANS Project: Life goes on Client: Emma Smith, senior direct marketing officer, Samaritans ...

The World: Chicago - Discover Financial Services holds $80m review

The pitch will be run by Margaret Georgiadis, Discover's chief marketing officer, who joined the company from McKinsey & Co in September last year. The incumbent, Goodby Silverstein & Partners, resigned the business in order to pitch for the Visa USA account, which was won by TBWA\Chiat\Day this week ...

The World: New York - Visa hands $340m business to TBWA\Chiat\Day

marketing officer. ...

The Work: International Private View - Creative

5 HINDUSTAN TIMES Project: Plant more trees Client: Anand Bhardwaj, vice-president, marketing, HT ... , head of marketing; Carly Loder, senior advertising manager, BT Financial Group Brief: Modernise BT ...

The Work: Private View

will Barclays do next? It's a question that is still being asked in marketing circles but, given its haphazard ... marketing manager, Barclays Brief: Online advertising campaign to promote the launch of the new Barclays ... : Rita Broe, head of marketing, MasterCard UK Brief: Create a Christmas "priceless" campaign to run ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.