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DFGW wins three-way pitch for £14m Expedia creative business

The pitch was managed by the AAR following Clemmow Hornby Inge's decision to resign the account after clashes with Expedia's marketing director, Elysa Chowdhury. Expedia, which launched in 1998, has one of the highest media spends in the travel sector. It enables consumers to create their own ...

Clark McKay & Walpole wins £3m Peugeot account

LONDON - Clark McKay & Walpole has scooped the £3m UK direct marketing account for Peugeot, ending

IPA Effectiveness Awards 2005: Bronze Award - Silentnight

surpassed its aim of achieving a 25 per cent share of the market for single beds that retail for £300 ... effectively. The campaign demonstrated a good use of integration and joined-up thinking, backed by good ...

IPA Effectiveness Awards 2005: Gold Award - Grand Prix and Dedication to Effectiveness - Sponsored by The UTV Group

-growing - brand of dry dog food. This story starts in 1994, when the market was dominated by tinned meat ... running. Bakers achieved both its short-term objective of becoming the market leader and its long-term goal of increasing the size of the market. The length of the campaign is testament to the strong sales ...

The New Model Networks

, Gasoline, Teamspirit, TTA PR/Creative, Bell Pottinger, De Facto, Good Relations, Harvard, Insight Marketing ... marketing and below the line. This month, it completed the acquisition of the marketing arm of Huntsworth ... , chief executive. Group companies: Ai London, Banc, Catalyst Marketing, Citigate, Clark McKay Mark ...

Media Planning Group triumphs at Campaign Media Awards

that quality hadn't completely kept pace with increased quantity. Compelling evidence of real integration ...

Clemmow Hornby Inge snatches £50m Yaris from Saatchis

and print campaign that ran across all of Toyota's 25 markets in Europe. As with CHI's work on the Aygo ... it handles, CHI creates an idea, which is then offered as an option to all of Toyota's European markets ...

Hotline: Keevill Barton Kershaw awarded account from Duxiana

Keevill Barton Kershaw has been awarded the UK direct marketing account for the Swedish bed brand

The Work: New Campaigns - UK

CHRISTMAS Project: Tesco Christmas Client: Paula Withell, brand marketing manager, Tesco Brief: Create a ...

GSK calls DM pitch for Niquitin brand

LONDON - GlaxoSmithKline has called a pitch for the direct marketing business for its smoking...ramps up its use of relationship marketing across a number of brands after appointing a roster of agencies to handle its £25 million direct marketing activity. The company has already appointed Joshua to handle relationship marketing for its Sensodyne and Aquafresh brands. If you have an opinion ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.