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IPC Advertising has appointed Lynne Springett as the head of IPC SouthBank ad marketing. Springett
the challenge with innovative programming and marketing....You'd be hard-pushed to find an article on the terrestrial TV advertising market these days ... to a debilitating fragmentation of the market for what have traditionally been the major players ... to the challenge. Channel 4 has used programming, innovation and marketing to combat the excruciating pressure ...
In a rapidly growing market, a brilliant new-business performance and consistently strong creative work in 2005 have made Dare Campaign's Digital Agency of the Year for the third consecutive year ... -smoking campaign, and was part of the integrated Bartle Bogle Hegarty team that won the global Omo account ...
By 2007, adspend on the internet will account for a 4.4 per cent share of the market, according ... approach in local markets? Coca-Cola, GlaxoSmithKline and L'Oreal seem to think so: all three have ... marketing mix." The problem for clients looking for a global digital agency is that there are few full ...
markets) and the wryly written ZenithOptimedia on TV book, have created untold PR and exposure to global ... at the agency) for a new role as the futures director at WPP's Group M. The aim is to create market-leading research and publications for Group M that will span the entire marketing services world. As one agency ...
Donaldson, who was previously the head of sales research at BBC World, will be responsible for developing industry research initiatives and working closely with agencies and advertisers on the benefits of regional press. Reporting to Robert Ray, the Newspaper Society's marketing director, Donaldson will take ...
will enter the market and begin taking the consolidation game to them. Meanwhile, they must worry that DMGT ...
is becoming more progressive - for instance, in its decision to enter the weeklies market through ...
year in particular, this has been down to the marketing chief, Polly Cochrane (bottom, right), and her team. If there was one piece of marketing from which the whole channel's positioning hung this year ... with a press, poster, radio and television campaign. Altogether, Channel 4's marketing efforts helped ...
comparisons with Napster play down the economic and social impact of overturning the TV advertising market. TV ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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