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incidences rises. BRITISH AIRWAYS - SNOWMAN Project: Snowman Client: Jayne O'Brien, head of marketing ... Stretton and its online arm, Dais, have developed an integrated campaign to back the launch of the high ... year, a viral for Axe - as the brand is known in other markets - allowed men to tickle the Slovakian ...
The pitch was managed by the AAR following Clemmow Hornby Inge's decision to resign the account after clashes with Expedia's marketing director, Elysa Chowdhury. Expedia, which launched in 1998, has one of the highest media spends in the travel sector. It enables consumers to create their own ...
The pitch was managed by the AAR following Clemmow Hornby Inge's decision to resign the account after clashes with Expedia's marketing director, Elysa Chowdhury. Expedia, which launched in 1998, has one of the highest media spends in the travel sector. It enables consumers to create their own ...
.267 million! Client: Lancashire Tourism Partnership Agency: Radford Advertising Marketing Principal author: Claire Longfield, Radford Advertising Marketing; Tony Openshaw, Lancashire Tourism Partnership; Catherine Warrington, Radford Advertising Marketing Media used: Direct marketing, press CASE SUMMARY This paper ...
by targeting regular online travellers, who had been neglected. Travelocity was able to corner the market ... the number of site visits by 123 per cent, boosted sales by 135 per cent and increased its market share by 44 ... investment. JUDGE'S VIEW "The essence of the Travelocity story is the power of marketing to create a ...
lured people on to its buses and reversed the long-term decline in passenger numbers in the market as a ... "Arriva's strong case was worthy of particular note because it tailored the marketing to specific routes ...
new visitors to the forgotten parts of Cumbria, and broke the mould for how tourist locations market themselves. The secret behind this new kind of "destination marketing" involved specialist, data ...
in January and February 2004. The campaign made First Choice stand out in a cluttered market, established ... ." - Robert Shaw, director, Value Based Marketing Forum. ...
: Steve Sharp, marketing director, Marks Spencer Brief: Make M S the destination store for Christmas ... Woolfe, Moran Steel, marketing communication, small cars, VW Brief: Raise awareness of Volkswagen ... Exposure: Online 4. SONY WALKMAN Project: The pill Client: David Patton, senior vice-president, marketing ...
, marketing communications manager, Honda (UK) Brief: Produce a brand ad that illustrates Honda's unique ... is the second-biggest mobile-phone manufacturer in the world, with 15.4 per cent of the market, followed by Samsung with 12.6 per cent. Nokia is the market leader, with a 30.7 per cent share. LOGITECH - WORKING ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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