The World: Milan - Italian publisher buys controlling stake in Digicast
08 Dec 2006
RCS Media Group, the Italian publishing house, is entering the TV market.
and buying, as it looks to take on rival Sky with a vastly increased marketing budget....for the January launch of Setanta's dedicated golf channel. Part of BLM's brief is to focus on integrating Setanta ... to drive subscriptions and maximise the growth potential by integrating planning and buying across all ...
RCS Media Group, the Italian publishing house, is entering the TV market.
Clydesdale Bank is looking for an agency to handle its advertising and direct marketing business...The company, which is owned by National Australia Bank, has approached a number of agencies with a view to a competitive pitch. An agency is sought to build the Clydesdale brand in the Scottish market ... and consumers. The decision to build on its marketing activity has been taken on the back of continued growth ...
The Edrington Group is looking for an agency to develop an online customer relationship marketing...Rise Communications to develop a communications strategy across key markets such as Spain, the US ...
With the end in sight, how best to sum up the testing year of 2006 for the marketing communications...It was a period of contradictions; a time when the technology enabling the delivery of the marketing message grew more complex and sophisticated, but the need to keep the message emotive and simple ... the door. The same holds true for mobile marketing. Again, the potential is huge for advertisers who can ...
A brand of interactive print and poster advertising which has taken the Japanese market by storm...The move follows a deal inked between Euro RSCG London and the software developer NeoMedia. Under the terms of the deal, Euro RSCG will have an exclusive licence to use NeoMedia's qode sofware across a range of accounts. The agency will also co-market the software in the UK. The software allows ...
Caroline Barker has joined the direct marketing agency EHS Brann as its head of new business.
The big retail chains are going all out to make the Christmas market their own, but what winter
integrated solutions that work on radio, as well as off-air, online and across new technology. The Canvas ... will help it to further its relationships with both marketers and agencies. Couch said: "A few years ago we ...
Random House, the book publisher, has hired Pd3 as its creative agency. Pd3 will develop marketing
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.