Coke celebrates Christmas by launching first mobile branding campaign
08 Dec 2006 | by by Jennifer Whitehead
of consumer digital marketing for Coca-Cola GB, said. "But for Christmas, we felt there was a natural ...
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Advertiser of the year - Marks & Spencer
14 Dec 2006 | by by Staff
, the results of a strong relationship with M S's marketing chief, Steven Sharp, has born tangible fruit. "In ... it into the UK's fastest-growing cosmetics brand, with a 10.8 per cent market value growth over the past year ...
The Work: Private view
08 Dec 2006
, outdoors, direct marketing - everywhere. Bang-on brand with a very humble quality. Highly commendable. I ... marketing and communications, Transport for London Brief: Further Transport for London's "don't die before ... : Regional TV, cinema 4. BARNARDO'S Project: Permission Client: Andrew Nebel, UK director of marketing ...
Campaign Media Awards 2006: Best Fashion, Beauty and Healthcare Campaign
01 Dec 2006
Brand/product: Berocca Marketing director: Ashley Knight Media/brand manager: Ian Roxburgh In a crowded market, Berocca decided to become the unofficial sponsor of Sudoku to help it stand out from ...
Gap reviews £30m pan-European media account
30 Nov 2006 | by by Ian Darby
at least two other networks. The UK and France are the key markets involved in the review. Gap is also ... Partners, put more of a focus on its European marketing with the appointment of Clare Dobbie from Mother as European marketing director. Gap reviewed its US media account earlier this year and appointed Carat ...
Interpublic scoops $750m Pfizer media brief
24 Nov 2006 | by by Ian Darby
in the majority of markets, into the IPG agencies. The £21m UK business is expected to move into Initiative ...
Impulse brief goes to Agency Republic
24 Nov 2006 | by Jennifer Whitehead
Agency Republic has been awarded the UK digital marketing account for the Unilever fragrance brand...of an experience for visitors. It will also look at developing marketing campaigns via social networking sites ... , and Unilever wants to tap in to the brand engagement offered by digital marketing that isn't available through ...
Hotline: Simon Clift joins the board of BBC Worldwide
24 Nov 2006
Simon Clift, Unilever's chief marketing officer and group vice-president for personal care, has
The Work: New campaigns - UK
24 Nov 2006
of marketing, Cadbury Trebor Bassett Brief: Explain the product, make it desirable and give it context. Get ... to love your mortgage Client: Jayne Sankoh-Beacon, marketing manager (borrowing), Egg Brief: Establish a ... with an integrated campaign developed by Claydon Heeley. The campaign seizes upon Egg's quirky positioning with a ...
IPG scoops $750m Pfizer media brief
24 Nov 2006 | by Ian Darby
in the majority of markets, into the IPG agencies. The £21 million UK business is expected to move ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
