08 Dec 2006
| by by Noel Bussey
LONDON - Clydesdale Bank is looking for an agency to handle its advertising and direct marketing...market. The bank is also looking to increase its direct contact with both prospective business clients and consumers.
The decision to build on its marketing activity has been taken on the back of continued ...
08 Dec 2006
| by Noel Bussey
Clydesdale Bank is looking for an agency to handle its advertising and direct marketing business...The company, which is owned by National Australia Bank, has approached a
number of agencies with a view to a competitive pitch. An agency is sought to build the Clydesdale brand in the Scottish
market ...
and consumers. The decision to build on its marketing activity has been taken on the
back of continued growth ...
01 Dec 2006
| by Claire Billings
Prudential Group is conducting a winner-takes-all pitch for the £27 million integrated account...services group has started contacting roster and
non-roster agencies about the integrated brief. Alison Wright, the
Prudential's chief marketing officer, is said to be looking for brand
response advertising, online and offline DM and online advertising,
either from one integrated agency or a team of agencies ...
01 Dec 2006
for the six months to 30 September. GCap blamed a difficult advertising market as pre-tax profits slumped
01 Dec 2006
| by Francesca Newland
and design, as well as Mother's moves into the US and
South America (not easy markets to get your head around ...
- Board finance director, DDB London
CV
1977-84: Ernst Young
1984-88: Marketing Solutions Limited ...
market when it merged later with
Starcom in London. It spread shareholding and set up a structure ...
01 Dec 2006
: Xerox
Brand/product: Xerox Colour
Marketing director: Anthony Hyde
Media/brand manager: Henrik ...
market and win a share of the increasingly
profitable colour market. A communications plan was developed ...
and hanging colourful
light bulbs on the route from the City to Heathrow. Shipments nearly
tripled, market ...
01 Dec 2006
| by Noel Bussey
and adapt
the work it produces for the English market to be used on its Scottish
retail business ...
30 Nov 2006
| by by Noel Bussey
and adapt the work it produces for the English market to be used on its Scottish retail business ...
24 Nov 2006
| by Ian Darby
per cent in January, amid difficult conditions in the newspaper ad market....market just won't sustain it." News International is expected to review the situation after the first ...
not the market to be doing this." - Comment, page 44. ...
24 Nov 2006
Kitcatt Nohr Alexander Shaw has been awarded the estimated £20 million direct marketing account