15 Dec 2006
makes it into the list as Boddingtons attempted to
distance itself from the rest of the market ...
12 Dec 2006
| by by Staff
The incumbent, TBWA\London, will go up against Mother, Fallon, Beattie McGuinness Bungay, Lowe and digital specialist Glue. The agencies are being briefed today.
Forty-three agencies applied to pitch, according to Greg Nugent, Eurostar's marketing director. However, he added: "We met six agencies that when ...
01 Dec 2006
Smoothie Fruits
Marketing director: Paul Lindley
The entrepreneur Paul Lindley had developed a range ...
Sport
Marketing director: Chris Harley Martin
Media/brand manager: Angela Eves
In the UK 13 ...
30 Nov 2006
| by By John Tylee
agencies Vizeum and Just Media will not be affected. StrawberryFrog's assignment covers all markets, except ...
24 Nov 2006
| by by Staff
LONDON - Claydon Heeley has been chosen by EasyCar to handle its pan-European online marketing...relationship marketing strategy to help the online car hire brand boost its profits and take on major players ...
promotional activity, to increase registrations to EasyCar's email marketing database to boost online bookings ...
in 2004. In the past, the brand has spent between £2m and £5m a year on marketing.
If you have ...
17 Nov 2006
.
BARNARDO'S - PERMISSION
Credits
Project: Permission
Client: Andrew Nebel, UK director of marketing ...
marketing director, Twinings
Brief: Remind people that Twinings has a tea to suit every taste
Creative ...
, head of marketing, MasterCard UK
Brief: Develop a TV ad that captures the priceless emotion of getting ...
16 Nov 2006
| by by James Hamilton
to Paris to two hours, 15 minutes.
Greg Nugent, Eurostar's head of UK marketing, said: "St Pancras is a ...
09 Nov 2006
| by by Ian Darby
advertising market, which is expected to announce an ad revenue decline on the back of sliding admissions. CSA controls more than 60% of the £188m cinema ad market, with its main rival, Pearl Dean, responsible for the majority of the remaining market.
The increasing power of a small group of cinema chains that demand ...
03 Nov 2006
to claim quality advantages. Two critical observations led to
advertising that broke with marketing conventions: 1) Romania has a
greater proportion of low-income consumers than western markets; and 2)
western ...
and
reaped an excellent operating margin in a tough market, a great piece of
work. - Robin Woolcock ...
02 Nov 2006
| by by Noel Bussey
for the entire account.
The winning agency will be asked to create an integrated global marketing ...
of globally recognised celebrities and luminaries, as well as direct marketing, a high level of digital work and some experiential marketing.
The appointment will mark the third time the IOC has hired a network ...