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LONDON - Claydon Heeley has been chosen by EasyCar to handle its pan-European online marketing...relationship marketing strategy to help the online car hire brand boost its profits and take on major players ... promotional activity, to increase registrations to EasyCar's email marketing database to boost online bookings ... in 2004. In the past, the brand has spent between £2m and £5m a year on marketing. If you have ...
marketing account....'s direct marketing, including the acquisition and retention of customers, as well as the promotion of all ... to review its direct marketing account. The business was won by Clark McKay Walpole after 14 years at EHS ...
both agencies presented good creative ideas. "As specialists in digital marketing, we are looking for the agencies to help us illuminate the path forward in what is a very fast-moving market," she said. Mini ... 's relationship with its direct marketing agency, Lida, which produces websites and online customer communications ...
, the new global strategy has been instigated to avoid duplication and to reduce the company's marketing ...
, marketing manager, InBev Brief: Communicate that Beck's is only ever made from four natural ingredients ... , marketing manager, Boots Brief: Establish the Boots Sunshop as the ultimate destination store for all ... Corp, marketing controller, Weetabix Brief: Encourage people to eat Weetabix in different ways ...
relationship marketing skills, coupled with genuine brand understanding and the ability to find insights ...
: Michael Cousins, marketing director, Washington State Lottery Brief: Promote the Washington Lottery ... : World Cup widows Client: Urs Emch, head of marketing, Swiss Tourism Brief: Encourage women to visit ... Client: David Tan, regional marketing manager, Kenwood Brief: Highlight the power of the Kenwood car ...
). But as any marketing director will tell you, what matters is whether they make the target audience part ... Frank feel better too. Mid-market newspapers beware. So, some bullseyes and some target misses. Now ... Sleight, marketing director, The Coca-Cola Company Brief: Bring to life Coke's values of uplifting ...
Jeff Dodds, the new UK marketing chief for Honda cars, is about to road-test the adage that if you ... takes the wheel from a marketer whose name has become synonymous with some of the most iconoclastic car advertising seen in Britain. Now Simon Thompson has quit to take on the pan-European marketing role ...
three to four weeks. Olaf Goettgens, the Mercedes-Benz worldwide marketing director, is overseeing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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