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, the results of a strong relationship with M S's marketing chief, Steven Sharp, has born tangible fruit. "In ... it into the UK's fastest-growing cosmetics brand, with a 10.8 per cent market value growth over the past year ...
FLEUROP-INTERFLORA - BRAND CAMPAIGN - SWITZERLAND CREDITS Project: Fleurop-Interflora brand campaign Clients: Jorg Beer, head of marketing; Monika Kessler, head of advertising, Fleurop ... portion of the lemon-lime drinks market, the second-largest soft drinks category in the country behind ...
Integration is an interesting word. Time was it meant "to bring all parts together, to make ... , integration's success depends on the strength of the golden thread. The golden thread holds the ideas from all ... 's integration abilities. Let's take a look at the print first. Nike (6). Strong dynamic visual imagery. Simple ...
Brand/product: Berocca Marketing director: Ashley Knight Media/brand manager: Ian Roxburgh In a crowded market, Berocca decided to become the unofficial sponsor of Sudoku to help it stand out from ...
at least two other networks. The UK and France are the key markets involved in the review. Gap is also ... Partners, put more of a focus on its European marketing with the appointment of Clare Dobbie from Mother as European marketing director. Gap reviewed its US media account earlier this year and appointed Carat ...
account. Fallon will produce an integrated campaign focusing on the company's men's footwear line.
Client: David Stephens, UK consumer marketing manager, Visit Wales Brief: Drive additional visitors ... /winter 06 Client: Penny Brook, marketing manager, Clarks Brief: Position Clarks as the ultimate wearable ... . RUGBY FOOTBALL UNION Project: The Varsity match Client: Tom Hill, sales and marketing manager, Rugby ...
Lynam, marketing manager, Home Office Brief: Highlight the damage that prolonged use of cannabis can ... Ainsworth Wells, director of marketing, Visit London Brief: Increase the number of visitors to London ... Clients: Cerys Adams, head of marketing and strategic communications, the Home Office; Fiona Samson, head ...
The agency will develop all of the company's communications strategy in the region. Its first work will appear early next year. Tim Jackson, the Adidas Australia marketing director, said: "We see real opportunities in aligning our local agency with Adidas' global network, TBWA." Media will continue ...
The Aegis agency won the account following a final shoot-out against the incumbent, Initiative. Carat will now work with White Communications, which will continue to handle Hilfiger's media in Germany, Austria and Switzerland. Avery Baker, the senior vice-president of marketing and communications at Tommy ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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