08 Dec 2006
Brand: Home Office - Police Community Support Officers
Clients: Chris Kirby, Lynn Fidler, Richard Bowdery, Home Office
Marketing
Brief: Raise awareness among the public about the role of PCSOs ...
, all evidence points to an extremely well-integrated
effort. One aspect I particularly liked ...
08 Dec 2006
: Paul Willcox, vice-president, marketing; Bastien Schupp,
general manager, marketing communications ...
marketing, Nissan Europe
Brief: Promote Nissan by convincing consumers that the ficitional sport ...
Rennie, director: of marketing, Nestle Confectionery UK
Brief: In the run-up to the diet season, promote ...
08 Dec 2006
, outdoors, direct marketing - everywhere. Bang-on brand
with a very humble quality. Highly commendable. I ...
marketing and communications,
Transport for London
Brief: Further Transport for London's "don't die before ...
: Regional TV, cinema
4. BARNARDO'S
Project: Permission
Client: Andrew Nebel, UK director of marketing ...
08 Dec 2006
governments are increasingly frightened of being sued," Philip
Circus, an advertising and marketing law ...
01 Dec 2006
Integration is an interesting word. Time was it meant "to bring all parts together, to make ...
, integration's success depends on the strength of the golden
thread. The golden thread holds the ideas from all ...
's integration abilities. Let's take a look at the print first. Nike (6). Strong dynamic visual
imagery. Simple ...
01 Dec 2006
Brand/product: Berocca
Marketing director: Ashley Knight
Media/brand manager: Ian Roxburgh
In a crowded market, Berocca decided to become the unofficial sponsor of
Sudoku to help it stand out from ...
01 Dec 2006
| by Andy Grice
's bitter
Describe yourself in three words: Intelligent, fair, integrity
Greatest extravagance: Going out ...
01 Dec 2006
| by James Hamilton
. The Marie Curie Cancer Care head of marketing strategy, Mark Chandler,
said: "We've been extremely happy ...
01 Dec 2006
WINNER
Title: NSPCC - Don't Hide It
Media agency: Zed Media
Media director: Patrick Affleck
Account director/media planner: Rian Shah
Creative agency: DNA
Client: NSPCC
Brand/product: NSPCC
Marketing director: Stephanie Hughes
The NSPCC wanted to run a campaign aimed at encouraging 11- to
16 ...
01 Dec 2006
/product: Think! Teen Road Safety
Marketing director: David Murphy
Media/brand manager: Gemma Regniez ...