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A willingness to take creative risks and develop integrated strategies for big business brands...integrated strategies aimed at solving business problems for big brands. Added to an impeccable new ... the digital marketing strategy for Magnum and Flora. It was also appointed by the Home Office to work ... by Diageo to develop the global digital marketing strategy for Bailey's. June Wins Cannes silver Cyber ...
,096,154. This reflects a shrewd strategy to target foreign markets at the right time - especially the US, which now ... to sell." This doesn't mean that The Economist is casual or complacent about its position in the market ... markets. Its iconic "white out of red" activity, through Abbott Mead Vickers BBDO, continued to win ...
makes it into the list as Boddingtons attempted to distance itself from the rest of the market ...
The broadband market became more complex for consumers with a rash of product launches from the likes of Carphone Warehouse and Sky. BT took the fight to the market with a radio ad that uses comic effects to communicate the value of BT's broadband contract. By the time the Dennis Leary-style rant ...
. Jones promoted the head of media, Steve Hobbs, to the new role of head of planning and integration ... with clients, arguing that it's much easier to deliver integrated solutions if your own business is itself integrated. With the new structure in place, there is now less reliance on big, centralised planning ...
of consumer digital marketing for Coca-Cola GB, said. "But for Christmas, we felt there was a natural ...
the best in their markets. "United has not lost money as a group. London is one office and Sky was a ...
people there really impress me. Most press barons don't know much about new media or media integration ... integration and that investment is in place to deliver on the challenge of creating a brand across all media ... with MacLennan and King on the Telegraph's integrated future. The aim is that everything, from online to TV ...
and buying, as it looks to take on rival Sky with a vastly increased marketing budget....for the January launch of Setanta's dedicated golf channel. Part of BLM's brief is to focus on integrating Setanta ... to drive subscriptions and maximise the growth potential by integrating planning and buying across all ...
RCS Media Group, the Italian publishing house, is entering the TV market.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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