Coke celebrates Christmas by launching first mobile branding campaign
08 Dec 2006 | by by Jennifer Whitehead
of consumer digital marketing for Coca-Cola GB, said. "But for Christmas, we felt there was a natural ...
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The Annual 2006: Top 10 radio ads
15 Dec 2006
The broadband market became more complex for consumers with a rash of product launches from the likes of Carphone Warehouse and Sky. BT took the fight to the market with a radio ad that uses comic effects to communicate the value of BT's broadband contract. By the time the Dennis Leary-style rant ...
Euro snatches mobile ad deal
08 Dec 2006 | by James Hamilton
A brand of interactive print and poster advertising which has taken the Japanese market by storm...The move follows a deal inked between Euro RSCG London and the software developer NeoMedia. Under the terms of the deal, Euro RSCG will have an exclusive licence to use NeoMedia's qode sofware across a range of accounts. The agency will also co-market the software in the UK. The software allows ...
JWT out as BBH wins £47m Vodafone UK
08 Dec 2006 | by James Hamilton
domestic advertising in all markets, while BBH had responsibility for pan-regional strategy and creative ... partner and we've just given it our business in our fastest-growing market, Turkey." JWT's London office ...
RMG hires Hipperson as UK chief
08 Dec 2006 | by Claire Billings
Hipperson joins from DraftFCB, where he was the global director of relationship marketing. His responsibilities included creating a global strategy for Motorola. Hipperson replaces Jonathan Harman, who quit to join Carlson Marketing in September, as the agency was plunged into chaos following a merger ...
Coke celebrates Christmas by launching first mobile branding campaign
08 Dec 2006
of consumer digital marketing for Coca-Cola GB, said. "But for Christmas, we felt there was a natural ...
The Work: Private view
08 Dec 2006
, outdoors, direct marketing - everywhere. Bang-on brand with a very humble quality. Highly commendable. I ... marketing and communications, Transport for London Brief: Further Transport for London's "don't die before ... : Regional TV, cinema 4. BARNARDO'S Project: Permission Client: Andrew Nebel, UK director of marketing ...
BT challenges Sky with broadband TV
08 Dec 2006 | by Darren Davidson
market through agreements with film content providers such as Warner Bros. BT Vision will charge less ...
JWT out as BBH wins £47m Vodafone UK account
07 Dec 2006 | by by James Hamilton
's allocation of agency duties, put in place in September 2004: JWT handled domestic advertising in all markets ... it our business in our fastest-growing market, Turkey." JWT's London office has suffered a number ...
The Work: New Campaigns - UK
01 Dec 2006
, marketing director; Ailsa McKnight, head of interactive; Dan Heale, head of media and marketing, Camelot ... CREDITS Project: New Ford Focus Coupe-Cabriolet launch Client: Mark Simpson, director of marketing ... CONDOM CREDITS Project: Want respect? Use a condom Client: Karen Gregory, marketing and communications ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
