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A brand of interactive print and poster advertising which has taken the Japanese market by storm...The move follows a deal inked between Euro RSCG London and the software developer NeoMedia. Under the terms of the deal, Euro RSCG will have an exclusive licence to use NeoMedia's qode sofware across a range of accounts. The agency will also co-market the software in the UK. The software allows ...
: Xerox Brand/product: Xerox Colour Marketing director: Anthony Hyde Media/brand manager: Henrik ... market and win a share of the increasingly profitable colour market. A communications plan was developed ... and hanging colourful light bulbs on the route from the City to Heathrow. Shipments nearly tripled, market ...
direct marketing accounts....it was appointed to create an integrated campaign alongside BMP DDB Needham. The then Evans Hunt Scott won its ...
MSN is launching a film website aimed at the 16- to 24-year-old market. MSN Movies will feature
tipped to win the lion's share of the AOL marketing budget, worth £25 million according to Nielsen Media ...
£35m direct marketing accounts...., when it was appointed to create an integrated campaign alongside BMP DDB Needham. The then Evans Hunt ...
Dell called the pitch in September, with Omnicom pitting OMD against Carat in the UK, and PHD against Carat in other European markets. Carat holds the £33 million offline and £11 million online media accounts in the UK. The business has been with the Aegis-owned agency for the past 17 years ...
Kerslake was previously the chief executive of the sales promotion and direct marketing network ... an integrated service for HP across Europe. At Publicis Dialog, he will fill the newly created role ... management team as it sets up its integrated offering with Publicis. He will also work with Colin Hearn ...
an integrated ad and marketing communications offering for the network. This resulted from the online account ... Kerslake was previously the chief executive of the sales promotion and direct marketing network ... to establish an integrated service for HP across Europe. At Publicis Dialog, he will fill the newly created ...
medium for branded content," Nigel Walley, the chairman of the Branded Content Marketing Association ... -funded programming on big international channels. "The channels don't have the stickiness in local markets ... fully integrated cross-platform media solution. It ran three times a month in primetime on CNN global ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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