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The incumbent, TBWA\London, will go up against Mother, Fallon, Beattie McGuinness Bungay, Lowe and digital specialist Glue. The agencies are being briefed today. Forty-three agencies applied to pitch, according to Greg Nugent, Eurostar's marketing director. However, he added: "We met six agencies that when ...
Aviator, which will launch in January, will provide advertisers with integrated media options at airports, on board aircraft, at international railway terminals and ferry ports. The offering will be head- ed up by Jonathan Goldsmid-Whyte, the managing director of Kinetic's Worldwide Group. He ...
Nugent, Eurostar's head of UK marketing, said: "It's a massive piece of intellectual work. Everyone knows ...
: Paul Willcox, vice-president, marketing; Bastien Schupp, general manager, marketing communications ... marketing, Nissan Europe Brief: Promote Nissan by convincing consumers that the ficitional sport ... Rennie, director: of marketing, Nestle Confectionery UK Brief: In the run-up to the diet season, promote ...
, outdoors, direct marketing - everywhere. Bang-on brand with a very humble quality. Highly commendable. I ... marketing and communications, Transport for London Brief: Further Transport for London's "don't die before ... : Regional TV, cinema 4. BARNARDO'S Project: Permission Client: Andrew Nebel, UK director of marketing ...
Brand/product: Puma V Boot Marketing director: David Learmonth Sportswear companies spend millions of pounds marketing to couch potatoes rather than actual boot buyers at every football tournament ... Collin The essence of Nike's marketing campaign Joga Bonito can be found in the name, Portugese ...
, marketing director; Ailsa McKnight, head of interactive; Dan Heale, head of media and marketing, Camelot ... CREDITS Project: New Ford Focus Coupe-Cabriolet launch Client: Mark Simpson, director of marketing ... CONDOM CREDITS Project: Want respect? Use a condom Client: Karen Gregory, marketing and communications ...
of marketing, Cadbury Trebor Bassett Brief: Explain the product, make it desirable and give it context. Get ... to love your mortgage Client: Jayne Sankoh-Beacon, marketing manager (borrowing), Egg Brief: Establish a ... with an integrated campaign developed by Claydon Heeley. The campaign seizes upon Egg's quirky positioning with a ...
markets. The EUR40 million account covers Spain and five other key European markets, including the UK
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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