group creative director. Philippa Brown, IPC managing director, said: "The TV listings market is very ...
marketing programme....of direct marketing. It is currently searching for an agency to handle its Cote d'Or chocolate range, which ... relaunched its Dime bars as Daim to align them across all European markets. Kraft's portfolio also ...
LONDON - Thorntons, the high-street chocolate retailer, is on the hunt for a direct marketing
A major barrier to integration is prejudice between disciplines. Five UK network chiefs tell Claire...Integration, integration, integration. Agency networks are falling over themselves in their rush to announce plans to bring their marketing disciplines closer together. But will the advertising community ever allow non-traditional media to take the lead in generating brand ideas, or is integration just ...
an agency put its money where its mouth is and using blogging effectively as part of an integrated campaign.
LONDON - Tequila\London has won the £1 million relationship marketing task for the low...to build a relationship marketing programme using direct marketing, sampling activity and promotions ... \France, which holds the brand's UK and French above-the-line accounts. The pair will develop an integrated marketing strategy for the brand in an attempt to extend its lead over competitors such as its UK challenger ...
Elstein, says this unrestrained palette proves it is a "modern" channel. 1998: The launch marketing team ... begins to take a more tactical route in its marketing but keeps its edge by courting controversy in its ... as its agency, Channel 5 launches marketing initiatives that focus on the more popular aspects of its ...
The UK film industry's marketing body All Industry Marketing is reviewing its £3 million media
of marketing for E4, More4 and Film Four....-European business. Saunders, who will report to Channel 4's director of marketing, Polly Cochrane, replaces Rufus Radcliffe, who was promoted to head of marketing for Channel 4 last year. In his new role, Saunders will be in charge of all on- and off-air marketing for Channel 4's digital channels and will oversee marketing ...
Nitro has bought a 51 per cent stake in the digital marketing consultancy Mook for an undisclosed...marketing agency River Communications in May last year and is now equipped to offer its clients digital marketing services, as well as advertising and direct. Mook will continue to operate under its own name ... been excellent." Adams said: "We have always held the view that truly integrated advertising depends ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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