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What makes an ideal agency start-up?

in the communications market for a new agency model with media-neutral thinking embedded in its DNA is opening up ... 's skills base is too narrow. "Developments in other markets also show the huge revenue potential ... executive, Rapier "My start-up agency would integrate clients' communications outputdirectlywith ...

The Contract Rights Renewal jitters are notexclusive to ITV

- and it has been - but that the TV market as a whole has had a tricky year. Early autumn audiences for its ... -dollar question: "What can we do to improve the market?" The other question that many are now daring to ask is ... happy to see CRR used to keep ITV in its box, particularly since ITV1's share of the TV ad market ...

Entrepreneurial bug bites Hurrell and Dawson

business and mother of his children, is the chief marketing officer. "The great thing about Neil, apart ... as egotistical and clients find that refreshing." Tony McGrath, the Scottish Courage marketing director, can ... four years ago to resolve a marketing issue. Both M&C Saatchi and TBWA\London are on the brewer ...

Navigating the ad industry's latest talentcrisis

of the industry. Not only is digital experience about as marketable as you can get right now, but this is a ...

The World: Singapore - Fallon in integration plans with Publicis Worldwide

Fallon Asia has integrated its Singapore headquarters and its Hong Kong office with its sister

Mover: Appointment at Dialogue DLKW

integrated offering....Nigel Holmes joins as a copywriter and David Kerrigan as an art director. The pair were previously the creative directors of Creative Partnership Marketing and worked on campaigns for Persil, Domestos, Comfort ... reputation for delivering genuinely integrated campaigns across all media and we are delighted to secure ...

Mover: Appointment at Meteorite

Greg Bedford joins as the head of art. Bedford was previously at RMG Connect and worked with clients including HSBC, Shell and Vodafone. Katie Taylor, formerly at Base 01 Integrated Marketing, joins as a copywriter and Pieter Van Lon, previously a freelance, joins as an art director to work ...

Digital: All talk no digital

While agencies are keen to assert their commitment to cutting-edge, integrated digital thinking..."Abbott Mead Vickers BBDO stepped up the pace in 2006 and is committed to integrating digital at the core ... Moraes, who joined as the digital creative director. CHI's more integrated approach is evident in work ... - none of which are on TBWA's roster. How TBWA\London rates itself: 5 "TBWA is fully integrated ...

Hotline: pFour and Marketing Capital combine to form Everystone

The WPP-owned financial services marketing consultancy pFour and the JWT marketing consultancy

Leo Burnett London retains Beck's UK task

's brand in the UK market....for an agency to create a worldwide brief that could be adapted for local markets. Agencies competing ... client, as well as adapting the global work for the UK market. This week the agency launched a new poster ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.