UKTV has appointed the ITV marketer Tom Lucas to the new role of director of marketing and communications.
DraftFCB has launched an event marketing agency called 361 Experiential. This new division is the result of combining two of DraftFCB's business units, 361 Sports and Event Marketing and Hall Event Group.
Omnicom has been forced into a U-turn on its much-vaunted strategy to align TBWA\Worldwide with Agency.com after the two networks failed to implement their proposed integration.
Sir Martin Sorrell's WPP has united several of its Australian operations to form a new division to identify and exploit mobile marketing opportunities.
LONDON - Omnicom has been forced into a U-turn on its much-vaunted strategy to align TBWA\Worldwide with Agency.com after the two networks failed to implement their proposed integration.
Steak Media, the search and digital marketing agency, has hired Peter Suchet as its new marketing director. Suchet takes the role after less than a year as the marketing chief at i-level.
The UK's marketing spend is growing, according to the latest Bellwether Report, but there are fears that the recent credit crisis could lead to a cut in budgets.
Dunnhumby has launched a new research tool called Marketing Mix Optimisation, which aims to measure marketing based on the actual shopping behaviour of 13 million UK households. The company claims its new database will help to measure all aspects of marketing by using a larger sample size than existing...
Passion and courage are key to producing inspirational work, Russia's Natalia Stepanuk says.
LONDON - Freud Communications, formerly DFGW, has been appointed by the UK Milk Marketing Forum, a consortium of leading dairy brands, to launch a campaign promoting the benefits of milk.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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