13 Dec 2007
| by Staff
excellent through-the-line integration. Monkey has had his own MySpace page, has been offered as an on ...
in sales that has enabled PG Tips to take market leadership from its rival Tetley. Despite spending ...
13 Dec 2007
| by Staff
, arrived in summer 2006 determined to change things. Together with a new chief marketing officer, Suzanne Douglas, from Australia, the pair committed to increase marketing spend by 40 per cent. They set about ...
innovation, all of which needed marketing support. Six new brands have been supported over the year ...
07 Dec 2007
CANON - SMILE - EUROPE
CREDITS
Project: Smile
Clients: Gregory Kukolj, marketing manager; Ian ...
marketing and planning, Pioneer Electronics USA
Brief: Replicate the experience of watching a KURO plasma ...
; Giannis
Papadopoulos, international marketing manager, Kings Queens
Brief: Present Kings Queens as a ...
06 Dec 2007
| by Kate Nettleton
for an agency to handle its £2 million direct marketing business....s in-house marketing team is handling the process. The successful agency will initially be briefed ...
30 Nov 2007
| by Kate Nettleton
marketing account for Viagra....The agency scooped the business following a final two-way shoot-out
against Tullo Marshall Warren. Pfizer's Paris-based pan-European
marketing team handled the pitch. WWAV Rapp Collins will now take ...
briefed to create a strategy for marketing the drug that
sets it apart from its rivals and promotes ...
29 Nov 2007
| by Kate Nettleton
and direct marketing account for Viagra....The agency scooped the business following a final two-way shoot-out against Tullo Marshall Warren. Pfizer s Paris-based pan-European marketing team handled the pitch. WWAV Rapp Collins will now take ...
briefed to create a strategy for marketing the drug that sets it apart from its rivals and promotes ...
23 Nov 2007
Account planner: Joe Rolls
Client: Scottish and Newcastle
Brand: John Smith's
Marketing director: Tim ...
/a
Creative director: n/a
Account planner: n/a
Client: Renault
Brand: Scenic
Marketing director: Emmanuel ...
Marketing director: Lisa Fielden
Media brand manager: n/s
Title: Fiesta - Britain's Next Top Model ...
23 Nov 2007
Morgan
Account planner: Dan Levitt
Client: Rimmel London
Brand: Various
Marketing director: Natalie ...
and picking out a Rimmel product
that had helped make her day better. Among the target market, perception ...
23 Nov 2007
-night chat and music might work
well. LUXX MAGAZINE Competition in the weekend news market got hotter ...
22 Nov 2007
| by Noel Bussey
. Jonnie Cahill, the global marketing manager for Guinness, said: We re currently looking at a number ...
marketing executives are understood to be increasingly concerned about falling Guinness sales in key markets, including the UK. In July this year, Diageo consolidated its global digital marketing activity for Guinness ...