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The advertising market is likely to be insulated from the prospect of an economic downturn...The media network predicted that global ad expenditure would rise by 6.7 per cent in 2008, up from 5.3 per cent this year, boosted by the Beijing Olympic Games, US Presidential elections and the Uefa Euro 2008 football tournament. The report added that the ad market would be more resistant to economic ...
temporary halt to its US expansion plans because of adverse market conditions....Steve Blamer, the former worldwide chief executive of FCB, who was hired to oversee the marketing services group's expansion plan, will continue to work on building the group's US profile. The company posted a pre-tax profit of £5.8 million for the six months to 30 September 2007, up from £4.9 million ...
Neil Scaife, the managing director of The Financial Services Forum and the former head of marketing
. The account includes marketing for the banking giant's three offshore brands: Halifax, Bank of Scotland
The refinancing coincides with a rights issue that is expected to raise £95 million for the broadcaster by the end of December. The company can now afford to wait until credit markets improve before attempting to dispose of Virgin Radio, in the hope of getting a better price. ...
The company, which does not have a dedicated UK agency, has recently undergone an internal procurement process that has led to substantial reinvestment in its UK marketing budget. Initially ... and international markets. It now has 77,950 employees in 75 countries. ...
Facebook is a step closer to making an entry into the Chinese internet market after reportedly...The social networking site is one of the largest in China, with an estimated seven million users. The move would give Facebook a ready-made entry into the largest internet market outside the US, and would be the first time it has employed acquisition as a growth strategy. ...
marketing agency based in New Delhi.
Norwich Union has finalised its roster of direct marketing agencies, having added WDMP and Hicklin...The incumbent agency, TDA, will also work on Norwich Union Life alongside Hicklin Slade and the lead direct marketing agency, Craik Jones Watson Mitchell Voelkel, which was hired last week. The incumbent agency on Norwich Union Healthcare, Kitcatt Nohr Alexander Shaw, will continue to work ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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