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of the Kia brand. Vizeum handles the media for the car company s corporate activity in many European markets ... for the corporate campaigns and coordinates media activity. Kia s local market media planning and buying, which ... holding a global direct marketing pitch (Campaign, 21 September). ...
scaled back its investment in digital marketing. The future of the accounts is not yet clear. Sources ... of change in its marketing department, which has thrown its wider agency arrangements into question. Above ...
Iris will now work as the lead digital agency for the petrol giant, and will initially produce campaigns for its retail, fuel and lubricants accounts. The agency s brief will include web development, online advertising and electronic customer relationship marketing. Iris already works with Shell ...
LONDON - Kia has kicked off a review of its global direct marketing account....The Korean car brand has approached several shops both in the UK and overseas. Kia s marketing team ... advertising on a market-by-market basis, with Haygarth handling the business in the UK. It is not known ... in order to centralise its direct marketing and CRM strategy ahead of ambitious growth plans. The marque ...
LONDON - Land Rover has appointed Wunderman to handle its direct marketing, ending Craik Jones...Wunderman, which also handles Ford s direct marketing, was driven by a globally-led initiative to centralise advertising for the Ford-owned marque into WPP. In line with its US marketing arrangements, Land Rover plans ...
to concern fuel. The pitch is being run by John Payne, the company s head of marketing services ... of Chemistry Communications to handle its Target Neutral direct marketing campaign. The initiative, which ...
, is the network s second largest after Procter Gamble. The Toyota GB marketing director, Mark Hall, denied the company had any imminent plans to consolidate its marketing into CHI. However, he added we may well ...
marketing steer to its national subsidiaries and their agencies, and also to appeal to a new, younger market ... Jurgen Korzer, the Munich-based head of marketing who led the pitch. Currently, its international ... print, and outdoor advertising, PR, events, trade marketing and sales literature. First work ...
marketing business....The car company has held credentials meetings with a number of undisclosed agencies, and is drawing up a shortlist to pitch for the business. Porsche s in-house marketing team will handle the review. The move will come as a blow to the incumbent, Clark McKay Walpole, which has held the consolidated ...
direct marketing business....The company has held credentials meetings with a number of undisclosed agencies and is drawing up a shortlist to pitch for the business. Porsche s in-house marketing team will be handling the review. The move will come as a blow to the incumbent, Clark McKay and Walpole, which has held the consolidated ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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