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Timberland kicks off agency search

The brand has contacted a number of undisclosed agencies in the US and UK with a view to holding a pitch. Timberland's US-based in-house marketing team is handling the process. It is not clear if the incumbent, the Havas-owned agency Arnold, will be repitching for the brief. It won the task in April ...

The Work: New Campaigns - UK

, general manager for audio marketing communications, Sony Europe Brief: Drive traffic to portal ... : Waitrose Christmas DM pack Client: Nikky Gamble, assistant marketing manager, Waitrose Brief: Encourage ... festive with its latest direct marketing in a bid to tempt customers into its stores throughout ...

Hotline: JWT appoints an international managing partner

business. Willey, who joins from Leo Burnett, will be responsible for the agency's work across nine markets.

Campaign Media Awards 2007: Finalists

Account planner: Joe Rolls Client: Scottish and Newcastle Brand: John Smith's Marketing director: Tim ... /a Creative director: n/a Account planner: n/a Client: Renault Brand: Scenic Marketing director: Emmanuel ... Marketing director: Lisa Fielden Media brand manager: n/s Title: Fiesta - Britain's Next Top Model ...

Campaign Media Awards 2007: Best Fashion, Beauty and Healthcare Campaign

Morgan Account planner: Dan Levitt Client: Rimmel London Brand: Various Marketing director: Natalie ... and picking out a Rimmel product that had helped make her day better. Among the target market, perception ...

The Work: New Campaigns - The World

of the games console market. Under the theme "Universe of entertainment", the TV spots use spectacular ... - GLOBAL CREDITS Project: Solutions Client: Claudia Baumgartner, head of marketing communications ... advertising aimed at sustaining its place in the growing but competitive dairy products market. Deutsch Los ...

Russia: A private view into Russia

's sometimes difficult to find great Russian advertising these days. Since Russia is still an emerging market and a media-driven market at that, you won't find the same calibre of advertising you might find in the UK, or other Western markets. We still do poorly in regional and international awards shows ...

The Work: New campaigns - The World

SEAT - FIND YOUR INNER BULL - SOUTH AFRICA CREDITS Project: Find your inner bull Clients: Carrin Merkel, marketing manager; Sonke Dandala, brand manager, Seat Brief: Promote the Seat Ibiza Cupra to a youthful target market Creative agency: BAM, Cape Town Writers/art directors: Wendy ...

The Work: Private view

Let us start with Adidas (1). The perils of sports sponsorship and marketing were laid bare ... at a younger male market that wants advice in grooming, fashion and manners, delivered online where ... difficult brief in today's fragmented market, but this fails to deliver for parents or children. I used ...

The Work: Private view

must be causing hundreds of planners and marketers all over adland sleepless nights. Cadbury's Gorilla ... integration? Could this be an ad for something else? Shouldn't we do shorter time lengths so we can get more ... of year, this piece of direct marketing for Visit Wales (5) tells me. I like this one. Printed on thin wet ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.