30 Nov 2007
| by Kate Nettleton
The brand has contacted a number of undisclosed agencies in the US and
UK with a view to holding a pitch. Timberland's US-based in-house
marketing team is handling the process. It is not clear if the incumbent, the Havas-owned agency Arnold, will be
repitching for the brief. It won the task in April ...
30 Nov 2007
, general manager for audio marketing communications,
Sony Europe
Brief: Drive traffic to portal ...
: Waitrose Christmas DM pack
Client: Nikky Gamble, assistant marketing manager, Waitrose
Brief: Encourage ...
festive with its latest direct marketing in a bid
to tempt customers into its stores throughout ...
23 Nov 2007
business. Willey, who joins from Leo Burnett, will be responsible for the agency's work across nine markets.
23 Nov 2007
Account planner: Joe Rolls
Client: Scottish and Newcastle
Brand: John Smith's
Marketing director: Tim ...
/a
Creative director: n/a
Account planner: n/a
Client: Renault
Brand: Scenic
Marketing director: Emmanuel ...
Marketing director: Lisa Fielden
Media brand manager: n/s
Title: Fiesta - Britain's Next Top Model ...
23 Nov 2007
Morgan
Account planner: Dan Levitt
Client: Rimmel London
Brand: Various
Marketing director: Natalie ...
and picking out a Rimmel product
that had helped make her day better. Among the target market, perception ...
23 Nov 2007
of the games
console market. Under the theme "Universe of entertainment", the TV spots use
spectacular ...
- GLOBAL
CREDITS
Project: Solutions
Client: Claudia Baumgartner, head of marketing communications ...
advertising aimed at
sustaining its place in the growing but competitive dairy products
market. Deutsch Los ...
23 Nov 2007
's sometimes difficult to find great Russian
advertising these days. Since Russia is still an emerging market and a
media-driven market at that, you won't find the same calibre of
advertising you might find in the UK, or other Western markets. We still
do poorly in regional and international awards shows ...
16 Nov 2007
SEAT - FIND YOUR INNER BULL - SOUTH AFRICA
CREDITS
Project: Find your inner bull
Clients: Carrin Merkel, marketing manager; Sonke Dandala, brand manager,
Seat
Brief: Promote the Seat Ibiza Cupra to a youthful target market
Creative agency: BAM, Cape Town
Writers/art directors: Wendy ...
09 Nov 2007
Let us start with Adidas (1). The perils of sports sponsorship and
marketing were laid bare ...
at a younger male
market that wants advice in grooming, fashion and manners, delivered
online where ...
difficult brief in today's fragmented
market, but this fails to deliver for parents or children. I used ...
02 Nov 2007
must be causing hundreds of planners
and marketers all over adland sleepless nights. Cadbury's Gorilla ...
integration? Could this be an ad for
something else? Shouldn't we do shorter time lengths so we can get more ...
of year, this piece of direct marketing for Visit
Wales (5) tells me. I like this one. Printed on thin wet ...