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-written work and some excellent through-the-line integration. Monkey has had his own MySpace page, has been ... .5 per cent boost in sales that has enabled PG Tips to take market leadership from its rival Tetley. O2 ...
to change things. Together with a new chief marketing officer, Suzanne Douglas, from Australia, the pair committed to increase marketing spend by 40 per cent. They set about looking for an agency to help them do ... marketing support. Six new brands have been supported over the year. These include beans packaged ...
excellent through-the-line integration. Monkey has had his own MySpace page, has been offered as an on ... in sales that has enabled PG Tips to take market leadership from its rival Tetley. Despite spending ...
, arrived in summer 2006 determined to change things. Together with a new chief marketing officer, Suzanne Douglas, from Australia, the pair committed to increase marketing spend by 40 per cent. They set about ... innovation, all of which needed marketing support. Six new brands have been supported over the year ...
to handle its £2 million direct marketing business....'s in-house marketing team is handling the process. The successful agency will initially be briefed ...
, marketing director, Selfridges Brief: Position Selfridges as a magical wonderland of Christmas delights ... Marketing Europe Brief: Force a reappraisal of the Walkman brand and specifically to drive awareness ... - GREENER IS CHEAPER CREDITS Project: Greener is cheaper Client: Lizzie Shupak, head of marketing, Smart ...
The Promotion of Food to Children Bill, which was introduced by the Labour MP Nigel Griffiths, is also demanding "significant restrictions" on non-broadcast advertising. "There is no single solution to childhood obesity, but tougher restrictions on the way unhealthy foods are marketed to children ...
s direct marketing and digital expertise. Philip Beeching, the Beechwood chairman, will occupy the same ...
and just days before the shoot, left-wing extremists gunned down the Fiat marketing director, Carlo ... as if the industry has gone all "health and safety", with clients clustering to the middle ground of their markets ... Until this campaign aired, there was a conceit in mass marketing that anyone and everyone might buy your ...
Client: Oscar Nieboer, director of brand and marketing acquisitions, Betfair Brief: Create Betfair ... . MARKS SPENCER Project: Christmas belles Clients: Steve Sharp, executive director, marketing; Jude Bridge, head of customer communications; Susan Aburey-Cound, group head of marketing, M S Brief ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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