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, marketing director, Selfridges Brief: Position Selfridges as a magical wonderland of Christmas delights ... Marketing Europe Brief: Force a reappraisal of the Walkman brand and specifically to drive awareness ... - GREENER IS CHEAPER CREDITS Project: Greener is cheaper Client: Lizzie Shupak, head of marketing, Smart ...
The Promotion of Food to Children Bill, which was introduced by the Labour MP Nigel Griffiths, is also demanding "significant restrictions" on non-broadcast advertising. "There is no single solution to childhood obesity, but tougher restrictions on the way unhealthy foods are marketed to children ...
CANON - SMILE - EUROPE CREDITS Project: Smile Clients: Gregory Kukolj, marketing manager; Ian ... marketing and planning, Pioneer Electronics USA Brief: Replicate the experience of watching a KURO plasma ... ; Giannis Papadopoulos, international marketing manager, Kings Queens Brief: Present Kings Queens as a ...
hurtling across the sky. Yellow Tail was produced specifically for the US market in 2000 by Casella Wines, which has operations in Sydney, Australia. Marketed by W J Deutsch Magali Exposure: National press ... Project: Marble maze Client: Mike Fischer, marketing communications director, Nissan Brief: Establish ...
of the relationship. Also, marketing teams are getting smaller and in many cases more junior, so there's less ...
and direct marketing account for Viagra....The agency scooped the business following a final two-way shoot-out against Tullo Marshall Warren. Pfizer s Paris-based pan-European marketing team handled the pitch. WWAV Rapp Collins will now take ... briefed to create a strategy for marketing the drug that sets it apart from its rivals and promotes ...
the most enduring and successful marketing exercise of all time: religion. Mentor: Ben Wood, managing ... marketing. Mentor: Henry Rowe, managing director, Carat Digital Ian John Edwards, group strategist ... and incentives I believe the group and its people will need if they are to achieve the greater integration ...
enough to hold the sophistication of the teenage market that supposedly is the target, unless T ... campaign Client: Viv Carden, marketing and communications officer, Oxfam Brief: This Christmas, give a ... of marketing UK, MasterCard UK Brief: Reposition the Maestro debit brand as the better way to pay for small ...
planning for mass-market brands today, we need to keep the Passive Massive in mind, but we shall leave them ... against previous models of integration that were often simply the dilution of a television idea across ... developed it: "Will transmedia planning make a lasting contribution to contemporary marketing theory? It ...
Nairn Client: Metropolitan Police Service Brand: Operation Trident Marketing director: Jo Ward Media ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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