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, marketing director, Selfridges Brief: Position Selfridges as a magical wonderland of Christmas delights ... Marketing Europe Brief: Force a reappraisal of the Walkman brand and specifically to drive awareness ... - GREENER IS CHEAPER CREDITS Project: Greener is cheaper Client: Lizzie Shupak, head of marketing, Smart ...
Client: Oscar Nieboer, director of brand and marketing acquisitions, Betfair Brief: Create Betfair ... . MARKS SPENCER Project: Christmas belles Clients: Steve Sharp, executive director, marketing; Jude Bridge, head of customer communications; Susan Aburey-Cound, group head of marketing, M S Brief ...
The brand has contacted a number of undisclosed agencies in the US and UK with a view to holding a pitch. Timberland's US-based in-house marketing team is handling the process. It is not clear if the incumbent, the Havas-owned agency Arnold, will be repitching for the brief. It won the task in April ...
, general manager for audio marketing communications, Sony Europe Brief: Drive traffic to portal ... : Waitrose Christmas DM pack Client: Nikky Gamble, assistant marketing manager, Waitrose Brief: Encourage ... festive with its latest direct marketing in a bid to tempt customers into its stores throughout ...
Fortnum & Mason has appointed VCCP Search as its first specialist search engine marketing agency
enough to hold the sophistication of the teenage market that supposedly is the target, unless T ... campaign Client: Viv Carden, marketing and communications officer, Oxfam Brief: This Christmas, give a ... of marketing UK, MasterCard UK Brief: Reposition the Maestro debit brand as the better way to pay for small ...
: Active Kids Marketing director: Anna Shirley Media brand managers: Jessica Merz, Robert Crumbie, Anna ...
of the games console market. Under the theme "Universe of entertainment", the TV spots use spectacular ... - GLOBAL CREDITS Project: Solutions Client: Claudia Baumgartner, head of marketing communications ... advertising aimed at sustaining its place in the growing but competitive dairy products market. Deutsch Los ...
development specialists, mobile phone strategists and the rest to market its own intellectual property. One ... on other aspects of the brand, but the market has matured and become more sophisticated. Interbrand focuses ...
promotional offer was transformed into a successful brand-building promotion with a fully integrated marketing ... strong marketing idea can be rolled out worldwide, with transformational results. It was also ... elements of the marketing mix to isolate the advertising effect. Chris MacLeod head of group marcomms ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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