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Thomson Local is on the hunt for an agency to handle the direct marketing account for its Thomson...for the business. Thomson Local's in-house marketing team is handling the review. The successful agency will be handed responsibility for the print, press and direct marketing activity for the company's local ... for Thomson Local, but the company has never appointed a retained direct marketing agency. Jill Pringle ...
Sir Martin Sorrell's WPP has scooped Dell's global marketing account and will set up a new agency...The new operation will have more than 1,000 staff and handle all of Dell's marketing functions, such as creative, media planning, customer relationship marketing and PR. Dell's media buying will continue to be handled separately so the company can take advantage of the economies of scale that comes from working ...
CANON - SMILE - EUROPE CREDITS Project: Smile Clients: Gregory Kukolj, marketing manager; Ian ... marketing and planning, Pioneer Electronics USA Brief: Replicate the experience of watching a KURO plasma ... ; Giannis Papadopoulos, international marketing manager, Kings Queens Brief: Present Kings Queens as a ...
Client: Oscar Nieboer, director of brand and marketing acquisitions, Betfair Brief: Create Betfair ... . MARKS SPENCER Project: Christmas belles Clients: Steve Sharp, executive director, marketing; Jude Bridge, head of customer communications; Susan Aburey-Cound, group head of marketing, M S Brief ...
handled Netia's media business, withdrew from the contest. Jacek Hensler, the Play chief marketing ...
, general manager for audio marketing communications, Sony Europe Brief: Drive traffic to portal ... : Waitrose Christmas DM pack Client: Nikky Gamble, assistant marketing manager, Waitrose Brief: Encourage ... festive with its latest direct marketing in a bid to tempt customers into its stores throughout ...
enough to hold the sophistication of the teenage market that supposedly is the target, unless T ... campaign Client: Viv Carden, marketing and communications officer, Oxfam Brief: This Christmas, give a ... of marketing UK, MasterCard UK Brief: Reposition the Maestro debit brand as the better way to pay for small ...
Account planner: Joe Rolls Client: Scottish and Newcastle Brand: John Smith's Marketing director: Tim ... /a Creative director: n/a Account planner: n/a Client: Renault Brand: Scenic Marketing director: Emmanuel ... Marketing director: Lisa Fielden Media brand manager: n/s Title: Fiesta - Britain's Next Top Model ...
just getting a test drive. - What are the barriers to advertisers using mobile marketing? There should be no barriers to mobile marketing. It should sit on the media plan as naturally as online does ... marketing is the UK compared with other markets? There is no doubt innovation is alive and well in the UK ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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