Search results for Integrated Marketing

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The Work: New Campaigns - UK

, general manager for audio marketing communications, Sony Europe Brief: Drive traffic to portal ... : Waitrose Christmas DM pack Client: Nikky Gamble, assistant marketing manager, Waitrose Brief: Encourage ... festive with its latest direct marketing in a bid to tempt customers into its stores throughout ...

Campaign Media Awards 2007: Best Financial, Corporate and Utilities Campaign

WINNER Title: Egg Media agency: MediaCom Media directors: Chris Binns, Matt Buttrick, Alley Cooney Media planners: Chris Binns, Matt Buttrick, Alley Cooney Creative agency: n/s Creative director: n/s Account planner: n/s Client: Egg Brand: Financial Marketing director: n/s Media brand ...

The Work: New Campaigns - UK

the benefits of using integrated marketing and highlights the postal service's ability to assist companies in their integrated marketing drives. The campaign begins with a DM pack designed to look like a computer desktop ... , marketing communications manager, Honda Brief: Challenge the convention of car posters Creative agency ...

The Week: Digital Reviews - Steak scoops search task

British Gas has handed its search marketing account to the search specialist Steak Media after a

The Work: Private view

've warmed to it. It stands out for its sheer simplicity and charm. This direct marketing piece takes ... marketing manager, Skoda UK Brief: Support the launch of the Skoda Fabia Agency: Archibald Ingall Stretton Writer: Jon Vinton Art director: Martin Lythgoe Exposure: Direct marketing pack to prospective ...

BP calls pitch for digital roster

to concern fuel. The pitch is being run by John Payne, the company s head of marketing services ... of Chemistry Communications to handle its Target Neutral direct marketing campaign. The initiative, which ...

British Gas hunts agency

Energy company poised to announce shortlist for its search marketing business....British Gas is in discussions with agencies about its search marketing business as it looks ... of the pitch process. Another option on the table is to move the search marketing into Carat, which handles ... ' recent decision to move its £35 million direct marketing business and online creative into OgilvyOne ...

The Work: New Campaigns - UK

, senior marketing manager, Home Office Brief: Inform 16- to 24-year-olds that stolen mobiles can now ... , poster, idents THE LOWDOWN E.ON, the UK's largest integrated electricity and gas company ...

Agencies alerted to Statoil global review

network. Statoil's advertising has tended to focus on the nine markets where it has petrol stations ...

OgilvyOne beats Rapier to £35m British Gas DM business

OgilvyOne has landed British Gas' consolidated direct marketing account, worth an estimated £35...appointed director of brand and marketing at British Gas, said: The aim of the review was to have one direct marketing agency which was right for the challenges we face today. Every agency that pitched did ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.