The Week: DM Reviews - First Choice picks WDMP
07 Dec 2007
First Choice has appointed WDMP to its direct marketing account after a pitch against
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BMB snatches £16m Thomson from Krow
18 Dec 2007 | by Kunal Dutta
the structure of its merged marketing department after the arrival of marketing and product director Tim Williamson. Andrew Laurillard, former head of marketing at First Choice, was made head of brand strategy in the combined team. Andrew Rayner, Thomson s head of marketing, left the company shortly afterwards. ...
The World: San Francisco - Virgin America ends contract with Anomaly
07 Dec 2007
The airline said it was undecided about what its approach to agency relationships would be after its contract with Anomaly ended on 31 December. Anomaly claimed the split was mutual and came as a result of the airline's development of its in-house marketing department, which had narrowed the scope ...
RPM3/Beechwood agencies to merge
07 Dec 2007 | by Staff
s direct marketing and digital expertise. Philip Beeching, the Beechwood chairman, will occupy the same ...
The ten bravest ads of all time
07 Dec 2007 | by Alex Benady
and just days before the shoot, left-wing extremists gunned down the Fiat marketing director, Carlo ... as if the industry has gone all "health and safety", with clients clustering to the middle ground of their markets ... Until this campaign aired, there was a conceit in mass marketing that anyone and everyone might buy your ...
National Express in search for agency
23 Nov 2007
for the company, has declined to pitch. National Express' in-house marketing team is handling the process ... . The activity will form part of a wider marketing initiative to build online ticket sales. The ads will also ...
Universal lands Polaris media briefs
23 Nov 2007 | by Ian Darby
was created in 2001, and its largest market is the UK. Its current TV campaigns, created in-house, feature its ... Pelaez, the worldwide director of marketing and advertising at Polaris World, said: "We felt the wider ...
Campaign Media Awards 2007: Best Travel and Leisure Campaign
23 Nov 2007
Brand: Cultural Tourism Marketing directors: Nigel Dove, Nick Brook-Sykes Media brand manager: n ...
Beyond advertising
23 Nov 2007
development specialists, mobile phone strategists and the rest to market its own intellectual property. One ... on other aspects of the brand, but the market has matured and become more sophisticated. Interbrand focuses ...
Agencies on alert as BA plots DM pitch
16 Nov 2007 | by Kate Nettleton
British Airways is gearing up for a review of its UK direct marketing account....that the in-house marketing team will handle the process. The victorious agency will be responsible for BA ... with OgilvyOne, which was hired to handle direct marketing work for its Asia-Pacific route. A spokeswoman for BA said: "We constantly review all our marketing agencies to ensure we have the right level ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
