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advertising budgets compel agencies to offer integrated solutions. The group acknowledges that much remains ... and Africa and the 36 million pan-European assignment for the fruit producer Chiquita suggest the integrated ... either trying to make their integrated offerings credible or discussing how to steal a march over ...
Agencies seemed to opt for differing models, some sticking to their stand-alone digital planning and buying units while others - notably Carat and Starcom - reorganised around integrated structures. Perhaps coincidentally, perhaps not given the pace of change in 2006, a few of the old guard in media ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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