to remove filtersITV launches ad to support Primeval series
29 Jan 2007 | by Noel Bussey
Saturday-night drama that David Pemsel, the group marketing director at ITV, says will appeal to families ...
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GCap launches personalised radio project
31 Jan 2007 | by Ian Darby
-commerce and marketing partnerships. Other members of the senior GCap Interactive team include head of editorial Tom ...
ITV launches ad to support Primeval series
29 Jan 2007 | by Noel Bussey
Saturday-night drama that David Pemsel, the group marketing director at ITV, says will appeal to families ...
Opinion: Perspective - New entrepreneurs show adland in goodhealth
26 Jan 2007 | by by Claire Beale
of the ad market s new offerings. For all that ad agencies now realise their model needs fixing ...
Grey seeks CEO as Ingram heads P&G
26 Jan 2007 | by Noel Bussey
looking forward to working with P G to reinvent marketing communications in the future. In her new role ...
Why IPG's 'stone thrower' refuses to be silenced
26 Jan 2007 | by by John Tylee
a production company to an integrated agency, it embarked on a plan two years ago to create a new ... quite unlike anything else in the global market. In doing so, Greenberg is having to overcome a lot ... background. He has learned about direct marketing and retail, Draft says. He now has the platform from ...
Media Perspective: The media sector's comeback kids may have thelast laugh
26 Jan 2007 | by Ian Darby
Radio Advertising Bureau chief executive, who got out of marketing the medium just as the bottom fell ... become the commercial director of mobile marketing company MoBuy, which offers WAP solutions, mobile ...
Hazlitt gambles a year's salary on GCap success
26 Jan 2007
to the number-one spot in the London market - and if she does that, GCap shares will surely leap in value. City ... -merger constituent cultures - the arrogance of Capital and the stolid introversion of GWR. Far from being the market-leading radio owner it was set up to be, GCap is, some say, now fourth in terms of sales and marketing abilities ...
Media Forum: Is media suspicious of Google?
26 Jan 2007
embraced these opportunities and the strong growth of the search marketing industry underlines this fact. I ...
Movers: Appointment at The Direct Marketing Association
26 Jan 2007
Rosemary Smith - The Direct Marketing Association has appointed Rosemary Smith as its new chairman.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
