. Andrew House, Sony Corporation s chief marketing officer, cited MEC s combination of buying power ...
the structure of its merged marketing department after the arrival of marketing and product director Tim Williamson. Andrew Laurillard, former head of marketing at First Choice, was made head of brand strategy in the combined team. Andrew Rayner, Thomson s head of marketing, left the company shortly afterwards. ...
The announcement comes as a surprise with industry sources expecting LG would align with Publicis Groupe, which has a 49 per cent stake in BBH. In addition, Y R will handle creative work in a number of key LG markets around the world. Announcing the news in a message to Y R staff, Hamish McLennan ...
to 6,000 businesses to highlight the value of integrated direct marketing communications. The pack ... It's reassuring when a campaign that sits outside the direct marketing comfort zone achieves ... -grabbing mailer from Partners Andrews Aldridge has been tipped for next year's direct marketing honours. The small ...
for Waitrose and Booktrust, which have already attracted the attention of the Direct Marketing Association ... the agency a Campaign Direct silver for Best Integrated Campaign. 8. Caitlin Ryan It's great to see more ...
field, Digby's mastery of its position in the market and the respect he commands from the majority ... director role. His skill at overseeing The Guardian's creation of an integrated sales team was noted ...
's top agencies had recorded billings drops considering that marketing budgets were at their most buoyant ... in business? What's more, if the ad market was so dynamic, how come news emerged of only one major start ... of advertising and marketing. Agencies, meanwhile, seemed united only by a common set of problems ...
Integrated Lion for Tate Tracks, its collaboration between musicians and artists. What's more, creative ... 's strength in the London market that the agency wasn't just merged into Saatchis, the larger brand. While ... : Skoda "baking of Fabia" launches. Michael Wall leaves the agency. June: Tate Tracks wins Integrated ...
-written work and some excellent through-the-line integration. Monkey has had his own MySpace page, has been ... .5 per cent boost in sales that has enabled PG Tips to take market leadership from its rival Tetley. O2 ...
that structural issues have dominated debate this year: integration, the embracing of digital, how cosy to get ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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