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Meribel Ad Festival: Integrated Cristal

28 Sep 2007 | by Tony Davidson, Chairman, Integrated Cristal

People talk about integration as though it's something new. And yet many brands such as Nike have...or even buildings. I sometimes question how much of an integrated proposition this really is. For me, integrating digital thinking into the whole agency is key. In the past it has felt like two camps: the old ... see the digital arena as simply another platform where ideas can exist. For me, true integration ...

The Week: Publicis London appointed to integrated Egg business

28 Sep 2007 | by Claire Billings

The financial services giant Citi is set to move the integrated account for its recently acquired

Meribel Ad Festival: Marketing Services Cristal

28 Sep 2007 | by Catherine Michaud, Chairman, Marketing Services Cristal

-impatient consumers engaged, aware, and ready to offer opinions through their blogs or other viral marketing tools. Promotional and marketing techniques have to evolve to satisfy this new consumer motto, "everything right now ... need to be able, through the globalisation and juxtaposition of hyperspecialists, to integrate a 360 ...

Hotline: Thinkbox looks for agency

28 Sep 2007

Thinkbox, the commercial TV marketing body, is looking for an agency to handle its integrated

The World: Madrid - Aegis boosts Spanish presence with Metra Seis

28 Sep 2007

full-service market research agency....Metra Seis will be integrated with the existing Spanish business of the Aegis-owned Synovate to create a broader client offering. Founded in 1964, Metra Seis has 75 staff in Madrid and Barcelona and has a strong presence in the automotive and FMCG sectors. Robert Lerwill, the Aegis chief executive ...

Diary: Where are adlanders to go for luncheon meet?

28 Sep 2007

Forget TUPE, integration or who will win Campaign's agency of the year, the burning issue for any

Meribel Ad Festival: Media Cristal

28 Sep 2007 | by Susannah Outfin, Chairman, Media Cristal

This is a time of tremendous change - and it's affecting everyone. There is hardly a market sector...and making brands successful. Marketing and advertising are every bit as important to the success of brands ... excellence in all areas of communication, both new and established, while integrating them effectively into a ... that embraces the kind of continuous marketing needed for an "always-on" world. I also want to see whose work ...

Hotline: Regus Group awards creative account to BJL

28 Sep 2007

British Airways global brand and marketing Jayne O'Brien, who joined Regus as its chief marketing officer

OgilvyOne wins British Airways brief

28 Sep 2007 | by Claire Billings

British Airways has awarded OgilvyOne London the direct and digital marketing account for its Asia...the Asia-Pacific region. The online task includes digital strategy and mobile marketing, digital media planning and buying, which will be handled by Neo@Ogilvy, and search marketing. Annette King, OgilvyOne ... exciting challenges. Asia and the Pacific is a rapidly developing market, and you have a uniquely complex ...

The Week: People News - Beattie quits Birds Eye post

28 Sep 2007

Birds Eye's marketing director, Andy Beattie, has left the company without a job to go to after

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