The agency has created an integrated campaign, which breaks tomorrow with a TV ad called 'Lesson'. The spot takes place in a classroom bustling with Cadbury Creme Eggs eager to learn about Goo-ology. Director of strategy at Saatchi Saatchi, Richard Huntingdon, said: "The Creme Egg season opens ...
The campaign, by AMV BBDO will run across TV, print, outdoor and online media for six months. The first TV execution, which launched today, sees the start asking themselves "would this have happened if my name had been...?" Amanda Mackenzie, chief marketing officer at Aviva, said: "As our business ...
The two media agencies went head-to-head on the pitch, which was called earlier this year. Mindshare had held the account, worth an estimated 300 million for the past eight years. Greg Economos, the vice-president, marketing and innovation, Kellogg Europe, said: "It was a difficult decision, and we ...
worked in the finance industry, overseeing the supply chain integration between JP Morgan Chase and Bank ...
The campaign, created by Partners Andrews Aldridge, costs 3.5 million as the company aims to increase awareness of the free flights available to its millions of members. Fred Prego, the head of marketing for Airmiles, said: "In this tough economic climate, now is the time to highlight and remind ...
fantastic pool of talent and a truly integrated proposition that lives and breathes Disruption, we re in a ...
, according to a market research report....the marketing management department at RSM, said: "There are valid reasons to advertise in a foreign language ...
by a downturn in the car market.
Government to rigorously limit the marketing of unhealthy foods and make sure that labels are clear ...
livened up the otherwise dull car ad market and led to a significant uplift in footfall to VW dealerships ...
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