The agency has created an integrated campaign, which breaks tomorrow with a TV ad called 'Lesson'. The spot takes place in a classroom bustling with Cadbury Creme Eggs eager to learn about Goo-ology. Director of strategy at Saatchi Saatchi, Richard Huntingdon, said: "The Creme Egg season opens ...
The campaign, by AMV BBDO will run across TV, print, outdoor and online media for six months. The first TV execution, which launched today, sees the start asking themselves "would this have happened if my name had been...?" Amanda Mackenzie, chief marketing officer at Aviva, said: "As our business ...
Coca-Cola Christmas ads - a retrospective The Swedish artist Mikael Erikkson created three oil on canvas paintings inspired by the company's original ad creator. The outdoor ads, created by Mother, will run in conjunction with the second phase of its TV campaign. Cathryn Sleight, the marketing director ...
daughter. Credits Project Freeview+: Alan Carr Client Rob Farmer, head of marketing ...
support. Barbara Seymour, its fundraising development and marketing manager, admitted: "It's when we need ... at home. Ron Miller, London Weekend Television's former sales and marketing director and a long-time Nabs ...
advertising created by Profero. Credits Project Frank Client Nathan Jones, senior marketing manager ...
Abbot Mead Vickers BBDO has created the spot, which breaks tonight, for lottery operator Camelot. The new creative follows on from ads launched last month, which portray the give-it-a-go attitude of players. Ailsa McKnight, brand marketing and e-commerce director at Camelot, said: "The latest ad is a ...
Want respect? Use a condom Client Laurence Russ, marketing team leader, Department for Children ...
The campaign, which broke last night, is fully integrated and contains three components: two online campaigns and a TV ad. Called "break the cycle", the TV ad consists of five scenes featuring one girl. In the first scene, she mugs someone; in the second, she's shown crying in a cell; the third ...
, Senior Marketing Manager, McDonald's Creative agency Leo Burnett Copywriter Trevor Webb Art ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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