The agency has created an integrated campaign, which breaks tomorrow with a TV ad called 'Lesson'. The spot takes place in a classroom bustling with Cadbury Creme Eggs eager to learn about Goo-ology. Director of strategy at Saatchi Saatchi, Richard Huntingdon, said: "The Creme Egg season opens ...
The campaign, created by Partners Andrews Aldridge, costs 3.5 million as the company aims to increase awareness of the free flights available to its millions of members. Fred Prego, the head of marketing for Airmiles, said: "In this tough economic climate, now is the time to highlight and remind ...
by a downturn in the car market.
livened up the otherwise dull car ad market and led to a significant uplift in footfall to VW dealerships ...
The rebranded UKTV channel bucked the market trend and, with a channel sponsor on board, delivered...during 2008. Despite market pressures, the male-oriented channel, which was relaunched as Dave in October ... cent share compared to UKTV G2's 0.4 per cent (Barb, June to July). Importantly, in a difficult market ... and marketing. It's no longer seen as just another satellite channel and has won praise for targeting young ...
In a difficult year for direct marketing, Elvis was the king, thanks to several notable wins...ELVIS' 2008 January: Wins the £12 million Virgin Holidays account. March: Picks up the T-Mobile brief. June: Only UK direct marketing agency to get three pieces of work shortlisted at Cannes.Darren Burnett brought in from Rapier as the data planning director and Ali Bucknall appointed as the executive ...
that pulled together TV, digital and mobile into one integrated sales offering. He's one of the most creative ... 's league table - and, who knows, what with the way the market's going currently, could be top of the whole ... that saw the integration of sales across Sky-branded sites and the third-party sites for which it acts as a ...
advertising, architecture, the art and antiques market, crafts, design, designer fashion, film and video ... and antiques market, the more vulnerable it will be. The company we should choose to keep is the company ... describing themselves as experts in "face-to-face", "buzz marketing", "event management", "brand experience ...
, more integrated into the fabric of the country itself than being part of a sea wall. A beautifully ...
to halt this. An integral part of a new young team that is trying its hardest to dislodge the, well, grey ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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