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The agency has created an integrated campaign, which breaks tomorrow with a TV ad called 'Lesson'. The spot takes place in a classroom bustling with Cadbury Creme Eggs eager to learn about Goo-ology. Director of strategy at Saatchi Saatchi, Richard Huntingdon, said: "The Creme Egg season opens ...
six months, the agency presents to a group including the marketing director, the COO, CEO or MD ... moment comparing, if you will, how incredibly democratic the soft drinks market is (mass production, mass distribution, mass advertising) compared with the market for wine (niche production, niche distribution ...
to look at expansion into new markets. The agency also launched AKQA Film in May, to create, distribute ...
of our business, and David Eastman will be responsible for integrating our many digital assets and overseeing activation and through-the-line marketing throughout the network to ensure we are maximizing ...
action with animation and mixed media. The launch came as an opening in the live action market created ...
and go to market with a revised tender during Q1 2009. Guy Phillipson, the chief executive ...
Social networking is not a priority for marketing officers, according to new research from Epsilon....The survey showed that 55 per cent of chief marketing officers were not too interested or were not interested at all in social networking, while just 10 per cent of respondents said they used social networking in their marketing plans. ...
Kraft Foods has handed its interactive, direct and event marketing duties for its line of salad...The account, thought to be worth around $2 million, was previously split between several agencies. Digitas handled the direct business, Razorfish worked on the interactive account and Momentum looked after event marketing. Above-the-line advertising duties on the salad dressing account remain ...
of competition" in the ad market. ...
The real question for businesses is what type of innovation - product innovation is one thing, but the real game-changers come from stuff that changes the rules of a market. Most business model innovations come from newcomers to an industry. Most established competitors find this type of innovation difficult ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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