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Peugeot on lookout for direct agency

LONDON - Peugeot is on the hunt for a direct marketing agency for its business and fleet range....The car manufacturer is looking for an agency that can provide business-to-business marketing campaigns for all of its fleet services, highlighting its low-ownership costs and environmental practices ... . The direct marketing for the brand's commercial vehicles, which is currently held by Clark McKay Walpole ...

BP kicks off pitch for global DM brief

LONDON - BP is reviewing its global direct marketing roster....The fuel giant has contacted agencies with a view to holding a first round of meetings in August. Jacky Davies, the marketing services procurement director at BP, is handling the process and is understood to be seeking agencies with a network of offices across the world. The successful agencies ...

Orange hands Chemistry £22m DM business

marketing account....The move, which was first revealed by Campaign , includes the company's direct response advertising, direct mail and digital marketing across the consumer and business divisions. The telecoms provider split with its previous incumbent Wunderman two weeks ago, just one year after the agency won ...

Nigel Jones ditches DraftFCB for Publicis group role

at the then world-best BMP, chief executive of an integrated agency start up at Claydon Heeley and chairman of a ...

OgilvyOne scoops global British Airways account

LONDON - OgilvyOne has landed the global direct marketing account for British Airways, Campaign can

Kitcatt Nohr lands £2m Britannia brief

LONDON - Kitcatt Nohr Alexander Shaw has landed the £2 million direct marketing account...in Britain. Louise Fowler, the head of marketing at Britannia, said: We felt that there was a natural ...

Agencies line up for £5m Army DM task

marketing account for the Army.

Sharpen joins WDMP as creative chief

the independent direct marketing agency WDMP as its first executive creative director..... Sharpen is best known for a nine-year spell at Saatchi Saatchi as its integrated creative director and as the founder of Leo Burnett s direct agency, Leonardo. During this time, he won Direct Marketing Association ...

Grey hires Williams as creative director

passionately believe we need to integrate all of our disciplines into one central space and reinvent ...

AA kicks off £33m creative and DM pitch

was taken over by Saga last year and the roadside assistance marketing function was combined with that of the financial services products division. Michael Cutbill, the long-term Saga marketer who took over the running of the merged division, is leading the discussions. Cutbill became marketing director of all AA ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.