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Twinings launches Christmas direct marketing campaign

08 Dec 2008 | by Hadassah Nymark

LONDON - Twinings today launched a direct marketing campaign in the run-up to the festive season in a bid to increase sales of tea, coffee and hot chocolate.

The World: Sydney - Coles marketing chief joins DDB to lead account

05 Dec 2008

Tony Phillips, the head of marketing at Coles supermarket, has joined DDB to head the Coles account from within the agency itself.

Warner Bros hires Cochrane as marketing director

20 Nov 2008 | by Anne Cassidy

Warner Bros UK has appointed former Channel 4 director of marketing Polly Cochrane to the newly created role of vice president of group marketing.

Hotline: Ogilvy wins integrated brief from Cancer Research UK

14 Nov 2008

Ogilvy Advertising and OgilvyOne have won an integrated brief from Cancer Research UK to rebrand Breast Cancer Awareness Month for 2009. The winners pitched against the other roster agency, Rapp. Breast Cancer Awareness Month takes place each October.

Hotline: Marketing director appointed at Phones4U

14 Nov 2008

Russell Braterman, a management consultant, has been appointed as the marketing director for Phones4U. Braterman replaces Jim Slater, who left recently after four years at the company.

Media Perspective: It's effective online marketing Jim, but not as we know it

07 Nov 2008 | by Russell Davies, russell@russelldavies.com

Millions of miles away, in the far north of Mars, the greatest marketer of this young century is slowly dying in the cold and dark. A dust-storm is covering its photovoltaic panels, its power is draining and NASA has switched it into "Lazarus" mode. The long Martian winter is setting in, we probably...

Hotline: Oakley looks for integrated agency

31 Oct 2008

Oakley is looking for an integrated agency to handle its ad account. The sports eyewear brand is thought to have already approached a number of agencies, with a decision set to be made before Christmas.

Mustoes takes integrated account for LA Fitness

29 Oct 2008 | by Kate Nettleton

LONDON - Mustoes has won the integrated advertising account for LA Fitness following a review handled by Creativebrief.

Big Awards 2008: Integrated

24 Oct 2008

"What makes a great integrated campaign provoked debate among the six jury chairs who judged this category. No simple definition emerged, not least because today's media landscape allows ideas to be expressed in different ways, in many channels. The campaigns that stood out played to the strengths of...

Hotline: British Gas poaches marketing director

24 Oct 2008

The HBOS marketing director, Rick Vlemmiks, has been poached by British Gas as its new marketing director. Vlemmiks, who starts on 1 December, replaces Chris Jansen, who is promoted to strategy and commercial director.

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